Thought leadership offers sweet appeal for the C-suite. Done right, it elevates the brand, positions individual executives at the pinnacle of their fields, attracts more business, and increases revenue. Thought leadership is effective because people only want to work with those they know and trust. We’re all naturally inclined to ask for recommendations whenever we […]
The great misconception about writing – and all artistic work, really – is that content doesn’t take much time or effort to produce. That great writers always pen best-sellers on the first draft. It’s no wonder we’re frustrated when our first drafts look nothing like the final one that exists only in our heads. One […]
Here’s an awesome start to any content marketing manager’s day. You’ve just opened your content calendar and looked with glee at your perfectly planned month. Just the right number of pieces, just the right number of resources. Smooth sailing and clear seas ahead. That’s when your Slack channel goes nuts. Sales needs a last-minute landing […]
One of the simplest content marketing tools is also the most powerful: It’s the editorial calendar. Very successful content marketers are more than twice as likely than unsuccessful content marketers to use an editorial calendar (16% versus 7%). I can also tell you from my own experience as a news editor, it makes life a […]
When I first started freelancing, I never asked for creative briefs. Instead, I might spend a few minutes on the phone with the client discussing the topic. On many occasions, I didn’t even do that. The client sent me a working title and that was enough to get me started. Somehow it worked. I spent […]
