We develop content true to your brand
I’ve spent five years writing about technology and science. But before I was immersed in the AI-powered, data-driven future, I spent my career telling the stories of the past through archaeological objects. Contrary to popular belief, archaeology isn’t about bursting into tombs and bringing the shiniest artifacts home. (That’s called looting, and it’s illegal. Sorry, […]
You have the best product in the world. You know it, but your story about it? It’s not connecting with listeners. That’s a problem because, as Serena Williams said at SXSW in March, if you can’t tell a compelling story about your idea, you’ll have trouble attracting customers or investors. Let’s be clear: Storytelling is […]
Researcher Gloria Mark’s book Attention Span reports people spend an average of 47 seconds on any screen before their focus shifts elsewhere. Forty-seven seconds. Less than a minute to catch a reader’s attention. The brands that stop the scroll aren’t the most polished. They’re the most immediately, recognizably themselves. Because that split-second judgment actually comes […]
Ever start reading a blog or an article in your favorite industry publication only to have your eyes glaze over? When you can’t seem to make it past the first few paragraphs, I find it’s usually because the copy is too dry or dense. Content marketers often fall into the trap of trying to squeeze […]
Marketing is often reduced to a series of disconnected moments: a campaign launch, a product announcement, a thought leadership article, a case study. When teams are moving at top speed – as we often are – it’s easy to forget that these moments need to work together to build brand equity. Brand equity is the […]
