Tapping into Creativity: Our Favorite Methods and Resources to Flex the Flow

“Odd how the creative power at once brings the whole universe to order.” — Virginia Woolf In content marketing, particularly in the tech industry, we’re always striving to balance the informative with the creative. As content strategists, bringing order to a client’s universe is a big part of the role. The question often at the […]

Places of Our Own: Version A’s Writing Spaces

Some writers need the routine of retreating to an office every time they work, while others feel inspired by changing locations. Whether it’s piled high with books or neat as a pin, every writer’s workspace is an extension of their creative selves. Video calls give a curated glimpse into our lives: a picture framed on […]

Staring at a Blank Page? Read/Walk/Nap/Swim and Open the Door to Inspiration

The blank page is every writer’s closed door. Even though I know what I’m writing about, I’m often stuck at how I want to tell the story. Sometimes I find myself banging on that closed door for hours, screaming “let me in!”  Over decades of a writing career, I’ve learned this is an exercise in […]

In Bits and Bytes, Creating Attention-Grabbing Content Is an Art

“…Then, in the twentieth century, speed up your camera. Books cut shorter. Condensations. Digests. Tabloids. Everything boils down to the gag, the snap ending . . . Classics cut to fit fifteen-minute radio shows, then cut again to fill a two-minute book column, winding up at last as a ten- or twelve-line dictionary resume.” Sounds […]

The A-List: Inspiration from the Small Screen

For someone who thrives on storytelling, I live in bountiful times. Traditional media – books, radio, and television – have fed me for most of my life. But in the last few years I find myself taking more and more bites from an ever-growing and overflowing buffet. Streaming TV and YouTube offer new ways to […]

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