In today’s crowded marketplace, every brand has a story to tell. But why does sharing your brand’s narrative matter? And, moreover, how can you tell your stories in a way that makes an impact? The answer lies in the power of emotional connection. Consumers, whether individuals or businesses, are increasingly seeking more than just products […]
“Odd how the creative power at once brings the whole universe to order.” — Virginia Woolf In content marketing, particularly in the tech industry, we’re always striving to balance the informative with the creative. As content strategists, bringing order to a client’s universe is a big part of the role. The question often at the […]
Some writers need the routine of retreating to an office every time they work, while others feel inspired by changing locations. Whether it’s piled high with books or neat as a pin, every writer’s workspace is an extension of their creative selves. Video calls give a curated glimpse into our lives: a picture framed on […]
The blank page is every writer’s closed door. Even though I know what I’m writing about, I’m often stuck at how I want to tell the story. Sometimes I find myself banging on that closed door for hours, screaming “let me in!” Over decades of a writing career, I’ve learned this is an exercise in […]
“…Then, in the twentieth century, speed up your camera. Books cut shorter. Condensations. Digests. Tabloids. Everything boils down to the gag, the snap ending . . . Classics cut to fit fifteen-minute radio shows, then cut again to fill a two-minute book column, winding up at last as a ten- or twelve-line dictionary resume.” Sounds […]
