The blank page is every writer’s closed door. Even though I know what I’m writing about, I’m often stuck at how I want to tell the story. Sometimes I find myself banging on that closed door for hours, screaming “let me in!” Over decades of a writing career, I’ve learned this is an exercise in […]
“…Then, in the twentieth century, speed up your camera. Books cut shorter. Condensations. Digests. Tabloids. Everything boils down to the gag, the snap ending . . . Classics cut to fit fifteen-minute radio shows, then cut again to fill a two-minute book column, winding up at last as a ten- or twelve-line dictionary resume.” Sounds […]
If you’re like me, the first thing you do each morning when you check your email is check off the messages that look like spam and hit the “delete” button. We’re all inundated with so many marketing emails that many of us choose to ignore most (if not all) of them. This holds true not […]
Blogs. White papers. Ebooks. Infographics. Email campaigns. Social media posts. There are so many ways to reach new and existing customers. But your competitors are producing the same types of content with the same goals in mind. So how do you make sure your content stands out? The trick is to spice it up. Boring […]
What’s the fastest way a journalism major can fail an assignment in news writing class? Spell a proper name incorrectly. As far as my journalism school professors were concerned, misspelling your interviewee’s name was a cardinal sin – and it earned an automatic F. It didn’t matter if your reporting was stellar, if the piece […]
