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Authentic thought leadership is rising in importance. Ever since Muck Rack released its initial study last fall about what AI is reading, PR professionals have been buzzing about the opportunities for media relations. A key takeaway from Muck Rack’s research is that AI engines are digging deeper than keywords. The models give added weight to […]
Thought leadership remains one of the most effective ways to build brand visibility, establish trust, and create meaningful connections with customers. But for many C-suite executives, there’s one major challenge standing in the way: time. Leaders have valuable perspectives to share. They spend their days solving problems, navigating industry changes, and making strategic decisions. Yet […]
I’m the sort of person who thrives on constant change, and, wow, did 2025 deliver! Generative AI is seriously changing the shape of work everywhere, and ripples in the economy are fueling the transformation. We’ve seen this happen before, in the late ‘90s and early 2000s, as the internet commercialized and expanded rapidly. It’s too […]
A couple of months ago, I devoured every video clip, article, and special related to the 50th anniversary of Saturday Night Live – or as some call it: “The show that hasn’t been funny in years.” SNL has been a core element of my media diet since I was a teenager. They say every fan […]
I was recently watching a certain reality dating show where the contestants can’t see each other and have to get to know one another on a “deeper level” based on conversations alone (perhaps you’ve guessed which one). Throughout the season, couples debated the most important elements of a lasting relationship. This being reality TV, most […]
