We develop content true to your brand
For years, content marketing teams optimized copy for humans and search engines: hook readers, build context, and deliver value deeper in the article. And, of course, work in SEO terms while you’re doing it. That model is breaking. Today, your content isn’t just being read. It’s being parsed, summarized, and cited by large language models […]
As we all know, AI is no longer optional for marketers. Most content teams now bring in AI at multiple stages in their process – researching, drafting, editing. Sounds like progress, right? But there’s a big difference between using AI for discrete tasks and actually integrating it into how you work. And while most marketers […]
Search used to be straightforward. You optimized for keywords and tried to land on page one. That model still matters, but it’s no longer the whole picture. Today, your content doesn’t just compete for rankings. It competes to be: That’s where Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) come […]
As a tech lover, I’m amazed by Generative AI. I’ve used it to streamline processes and offload some of my most hated tasks. I’m a terrible note-taker, for instance, so using it to capture discussions and summarize meetings has saved both time and frustration. It’s also tremendously useful in helping us scale our work efficiently. […]
Something kind of remarkable happened at the end of 2024 – for the first time in internet history, AI-generated articles briefly outnumbered those written by humans. Today, the amount of content produced by humans and AI is roughly even. Take a moment to let that sink in. In just four years, AI caught up to […]
