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It’s fall again, which means election season is once again upon us. And with it comes the debates, town halls, interviews, and endless opportunities for candidates to tell us what they think. Views aside, I’ve noticed there are two types of politicians. There’s the one who arrives armed with a handful of carefully crafted answers […]
Think of your website as a home for sale. Your homepage is the front door: welcoming, carefully designed, and built to make a strong first impression. For years, search worked a lot like real estate. A search result was the listing. It gave people enough information to decide whether they wanted to step inside. AI […]
Not a day goes by without someone telling me they’re using AI to find information, answer a question, or locate a product or service they need. It’s quickly becoming the single source of truth for consumers and B2B buyers alike. If brands want to be included in an AI answer, it helps to understand how […]
For years, content marketing teams optimized copy for humans and search engines: hook readers, build context, and deliver value deeper in the article. And, of course, work in SEO terms while you’re doing it. That model is breaking. Today, your content isn’t just being read. It’s being parsed, summarized, and cited by large language models […]
As we all know, AI is no longer optional for marketers. Most content teams now bring in AI at multiple stages in their process – researching, drafting, editing. Sounds like progress, right? But there’s a big difference between using AI for discrete tasks and actually integrating it into how you work. And while most marketers […]
