What Do Deadlines Have to Do with It? Quality Content Marketing, On Time

Would any piece of writing ever get published without a deadline? I know – it’s a triggering question. When it comes to effective business writing and content marketing, stress is in no short supply. Your PR agency is waiting for an outline. There’s an emergency requiring immediate communications with your stakeholders. You need a new […]

Partner Up with Version A: Your Freelance Content Marketing Team

Marketing teams have always sought help from freelance writers, and this trend seems to be on the upswing these days. In fact, blog writing made the list of the top five freelance jobs seeing demand spike in Q3 of 2022. Yet, for tech and data companies, writers who have the right expertise and know how […]

Why We’re Writing Kindness Into Our Mission

Early this summer, my foot twisted on a bumpy edge of pavement, sending me sprawling. Goofily, I might add. This humiliating incident happened at our local farmers’ market, just moments after we’d stopped at a food truck. The last thing I saw before I hit the ground were multiple layers of my breakfast sandwich sailing […]

Brand Greatness Is Built on Content Marketing Consistency

Success isn’t always about “greatness.” It’s about consistency. Consistent hard work gains success. Greatness will come. ~ Dwayne “The Rock” Johnson We may not always turn to The Rock for advice – I don’t personally recommend following his habits regarding cod, for example – but he’s spot on with this take on consistency. It doesn’t […]

The A-List: Inspiration from the Small Screen

For someone who thrives on storytelling, I live in bountiful times. Traditional media – books, radio, and television – have fed me for most of my life. But in the last few years I find myself taking more and more bites from an ever-growing and overflowing buffet. Streaming TV and YouTube offer new ways to […]

Don’t Fear Crisis: Prepare Communications Now to Keep Demons at Bay

“Don’t even say something like that! God forbid. Knock on wood.”  How often have we all uttered similar phrases? Almost everyone harbors a niggling fear that by openly discussing the possibility of disaster they’ll somehow call it out of the Universe. In reality, nothing could be further from the truth. Preparing for crisis – particularly […]

How to Become An Expert in Anything: Or, Our Research Philosophy

Wouldn’t it be great if knowledge worked by osmosis? It would be so convenient if you could just absorb information by proximity and become an immediate expert. Unfortunately, it doesn’t quite work that way. Becoming knowledgeable enough about a topic to credibly write about it takes a lot of effort and research – but that’s […]

Music as Muse

For writers, music does more than just set the mood. It can act as the very prompt that carries your creative process. If you’re a fan of Stranger Things, you know how much music can affect the entire tone of a narrative. For fans of a certain generation, all you need to be swept back […]

The Writing Process: It’s NOT What You Imagine

Does this scenario sound familiar? You need to write a short email for a marketing campaign or a quick blog entry for your company’s website. You set aside a short block of time in your day only to wind up staring at a blank page asking yourself, “How has so much time gone by and […]

High-Quality Content Isn’t an Accident; It’s a Process

It’s a fact of corporate life: Finding the time to write high-caliber copy for blogs, bylined articles, press releases (the list goes on) is exceedingly difficult. Think of all the things coming at you: Emails, projects, reports, meetings. (So. Many. Meetings.) When would you fit it in? The truth is writing is a quiet, time-consuming […]

Scroll to top