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Authentic thought leadership is rising in importance. Ever since Muck Rack released its initial study last fall about what AI is reading, PR professionals have been buzzing about the opportunities for media relations. A key takeaway from Muck Rack’s research is that AI engines are digging deeper than keywords. The models give added weight to […]
Think of your website as a home for sale. Your homepage is the front door: welcoming, carefully designed, and built to make a strong first impression. For years, search worked a lot like real estate. A search result was the listing. It gave people enough information to decide whether they wanted to step inside. AI […]
Not a day goes by without someone telling me they’re using AI to find information, answer a question, or locate a product or service they need. It’s quickly becoming the single source of truth for consumers and B2B buyers alike. If brands want to be included in an AI answer, it helps to understand how […]
I’ve spent five years writing about technology and science. But before I was immersed in the AI-powered, data-driven future, I spent my career telling the stories of the past through archaeological objects. Contrary to popular belief, archaeology isn’t about bursting into tombs and bringing the shiniest artifacts home. (That’s called looting, and it’s illegal. Sorry, […]
Thought leadership remains one of the most effective ways to build brand visibility, establish trust, and create meaningful connections with customers. But for many C-suite executives, there’s one major challenge standing in the way: time. Leaders have valuable perspectives to share. They spend their days solving problems, navigating industry changes, and making strategic decisions. Yet […]
