The best creative work happens when writers and designers align from the start. But too often, designers are brought in late, handed incomplete information, or expected to work with content that’s still changing. To avoid frustration (and endless revisions), writers – as well as other stakeholders like project requestors and marketing managers – can set […]
Peanut butter and jelly. Batman and Robin. Simon and Garfunkel. Some things are just better together. The same goes for content marketing and the editorial process. Incorporating a structured editorial process into your content marketing strategy fosters collaboration and, ultimately, produces more compelling, effective content. An editorial process isn’t just about fixing typos or rephrasing […]
Content and design are a marketer’s favorite power couple, each strong on their own but unstoppable together. Take a moment to think about your favorite brand – what makes it stand out? Maybe you’re recalling a bold Nike commercial or the charm of receiving your Spotify Wrapped each year. Whatever comes to mind, it’s likely […]
Tight deadlines. Thought-leadership opportunities. Large, one-time projects. These are just a few of the reasons an on-demand marketing agency can serve as an ace up your sleeve. The ability to call upon a team of expert writers, copy editors, and designers at a moment’s notice can make all the difference when you need extra manpower. […]
Ask any client of ours, and they’ll tell you one of the unique values we offer is our editorial process. We take it very seriously – it’s what differentiates us from other on-demand content marketing agencies. It’s how we’re able to consistently deliver high-quality, market-ready copy to our clients. Given just how important our editorial […]
