Avoid a Content Marketing Nightmare: Know Your Audience

I’ve never thought much about how different people approach reading horror stories. After all, I don’t write scary stories. But I recently attended an event celebrating the Centennial Anniversary of the Poe Museum in Richmond, Va., and someone posed the question: What kind of story gives children goosebumps? What type frightens a teenager? I’m sure […]

In Bits and Bytes, Creating Attention-Grabbing Content Is an Art

“…Then, in the twentieth century, speed up your camera. Books cut shorter. Condensations. Digests. Tabloids. Everything boils down to the gag, the snap ending . . . Classics cut to fit fifteen-minute radio shows, then cut again to fill a two-minute book column, winding up at last as a ten- or twelve-line dictionary resume.” Sounds […]

How Are Your Email Campaigns Doing? 4 Tips to Improve Your Open Rate

If you’re like me, the first thing you do each morning when you check your email is check off the messages that look like spam and hit the “delete” button. We’re all inundated with so many marketing emails that many of us choose to ignore most (if not all) of them. This holds true not […]

Don’t Fear Crisis: Prepare Communications Now to Keep Demons at Bay

“Don’t even say something like that! God forbid. Knock on wood.”  How often have we all uttered similar phrases? Almost everyone harbors a niggling fear that by openly discussing the possibility of disaster they’ll somehow call it out of the Universe. In reality, nothing could be further from the truth. Preparing for crisis – particularly […]

Scroll to top