Tapping into Creativity: Our Favorite Methods and Resources to Flex the Flow

“Odd how the creative power at once brings the whole universe to order.” — Virginia Woolf In content marketing, particularly in the tech industry, we’re always striving to balance the informative with the creative. As content strategists, bringing order to a client’s universe is a big part of the role. The question often at the […]

Once Upon a Data Set: Using Numbers to Create Compelling Narratives

Once upon a time, there was a lead-generating blog post supported by well-researched facts and engaging writing. Although this might sound like a fairytale, the most effective content uses real data to tell a story. From user surveys and case studies to corporate analytics and government statistics, there’s a lot of great data available in […]

Eyes on the Prize: Tips for Interviewing Subject Matter Experts

If you’ve interviewed a subject matter expert, you know their insight can really help bring a topic to life. Yet sometimes when a world of experience is available, it can be challenging to know precisely where to guide the discussion. With a little effort (and some tips from seasoned pros!) a productive interview can be […]

Unicorns and Rainbows: Taking Consistent Writing from Fiction to Fact

What is consistency and why does it matter? While every industry has its own answers, across-the-board reliability makes success possible. In the world of content creation, whether it takes the form of blogs, emails, infographics, webpages, or ad copy, effective messaging consistently: While the last bullet paraphrasing Margaret Mead may sound idealistic, it’s actually the […]

Avoid a Content Marketing Nightmare: Know Your Audience

I’ve never thought much about how different people approach reading horror stories. After all, I don’t write scary stories. But I recently attended an event celebrating the Centennial Anniversary of the Poe Museum in Richmond, Va., and someone posed the question: What kind of story gives children goosebumps? What type frightens a teenager? I’m sure […]

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