The Art and Science of Content Engagement: Writing for People AND SEO

We’ve all done Google searches and come across articles that seem like they’re all keywords and no substance, leaving us wondering who they were written for – robots, perhaps? When it comes to digital marketing, content creation is both an art and a science. It’s a constant challenge to produce copy that resonates with human […]

Give Readers a KISS: Why Brevity Is Best in Content Marketing

The phrase “Keep It Simple, Stupid!” wasn’t coined with content marketing in mind, but the KISS principle applies here, just as it does in many areas of business (and life). Content marketing copy that’s concise is one of the best ways to get your target audience to fall in love with your content – and […]

Tapping into Creativity: Our Favorite Methods and Resources to Flex the Flow

“Odd how the creative power at once brings the whole universe to order.” — Virginia Woolf In content marketing, particularly in the tech industry, we’re always striving to balance the informative with the creative. As content strategists, bringing order to a client’s universe is a big part of the role. The question often at the […]

Once Upon a Data Set: Using Numbers to Create Compelling Narratives

Once upon a time, there was a lead-generating blog post supported by well-researched facts and engaging writing. Although this might sound like a fairytale, the most effective content uses real data to tell a story. From user surveys and case studies to corporate analytics and government statistics, there’s a lot of great data available in […]

Eyes on the Prize: Tips for Interviewing Subject Matter Experts

If you’ve interviewed a subject matter expert, you know their insight can really help bring a topic to life. Yet sometimes when a world of experience is available, it can be challenging to know precisely where to guide the discussion. With a little effort (and some tips from seasoned pros!) a productive interview can be […]

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