Trusted resource. Subject matter expert. Knowledge source. These are just a few ways to describe a thought leader. And while building trust and authority through frequent, high-quality thought leadership content has been a longstanding goal of many content marketing teams, it’s even more important in the age of AI where content can be created with […]
The great misconception about writing – and all artistic work, really – is that content doesn’t take much time or effort to produce. That great writers always pen best-sellers on the first draft. It’s no wonder we’re frustrated when our first drafts look nothing like the final one that exists only in our heads. One […]
We’ve all done Google searches and come across articles that seem like they’re all keywords and no substance, leaving us wondering who they were written for – robots, perhaps? When it comes to digital marketing, content creation is both an art and a science. It’s a constant challenge to produce copy that resonates with human […]
The phrase “Keep It Simple, Stupid!” wasn’t coined with content marketing in mind, but the KISS principle applies here, just as it does in many areas of business (and life). Content marketing copy that’s concise is one of the best ways to get your target audience to fall in love with your content – and […]
“Odd how the creative power at once brings the whole universe to order.” — Virginia Woolf In content marketing, particularly in the tech industry, we’re always striving to balance the informative with the creative. As content strategists, bringing order to a client’s universe is a big part of the role. The question often at the […]
