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“We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It.” This was the headline of a recent article on Content Marketing Institute that instantly spoke to me. The post goes on to explain how brands can’t focus on their why. They need to focus on their customers’ why. And I couldn’t agree […]
In any digital experience, copy and design are the key elements that guide how users move through, interact with, and respond to content. Users shouldn’t have to guess what a page is about, what action they need to take, or why it matters. Whether it’s a landing page, form, or app, cohesive copy and design […]
A couple of months ago, I devoured every video clip, article, and special related to the 50th anniversary of Saturday Night Live – or as some call it: “The show that hasn’t been funny in years.” SNL has been a core element of my media diet since I was a teenager. They say every fan […]
When we think about stories, most of us probably envision ourselves curled up on the couch or relaxing on the beach with a good book. But if you stop and think about it, storytelling is a huge piece of marketing, too. Think about your favorite commercials or ads. The best ones tell a good story, […]
When we first discussed launching “Shareables,” our blog series featuring insight from our favorite content marketing pros, Beth Politsch was at the top of our list. Her deep expertise in content strategy along with her passion and talent for storytelling make her a master of messaging – and an invaluable asset to UiPath, where she […]
