The great misconception about writing – and all artistic work, really – is that content doesn’t take much time or effort to produce. That great writers always pen best-sellers on the first draft. It’s no wonder we’re frustrated when our first drafts look nothing like the final one that exists only in our heads. One […]
Imagine a piece of writing as a song. Each word is a note, arranged in concert with one another to produce a pleasing composition. The writer is the composer and conductor, adding style and fine tuning each performance to the audience’s ear. If traditional writing is a classical overture, then it might be easy to […]
Authentic. The word has captured the public’s interest – so much so that Merriam-Webster named it 2023’s Word of the Year as many searched for its *true* meaning. Celebrity culture and social media are behind some of the newfound interest, but a driving factor is the rise of generative AI. Merriam-Webster perfectly captured the connection […]
The decision to outsource some of your content marketing work isn’t an easy one. If you’re facing an outsized workload, an extra set of hands can be a fast and easy way to get some additional copy out the door. And while sometimes the outcomes meet your expectations, other times, they fall short. Why are […]
We’ve all done Google searches and come across articles that seem like they’re all keywords and no substance, leaving us wondering who they were written for – robots, perhaps? When it comes to digital marketing, content creation is both an art and a science. It’s a constant challenge to produce copy that resonates with human […]
