The best creative work happens when writers and designers align from the start. But too often, designers are brought in late, handed incomplete information, or expected to work with content that’s still changing. To avoid frustration (and endless revisions), writers – as well as other stakeholders like project requestors and marketing managers – can set […]
Here’s an awesome start to any content marketing manager’s day. You’ve just opened your content calendar and looked with glee at your perfectly planned month. Just the right number of pieces, just the right number of resources. Smooth sailing and clear seas ahead. That’s when your Slack channel goes nuts. Sales needs a last-minute landing […]
Running a content marketing team is, in many ways, a lot like running a restaurant. A well-crafted campaign – or a content menu, if you will – requires thoughtful preparation to make sure your patrons are taken on a dining journey that leaves them satisfied, but not overindulged – perhaps even wishing they had just […]
One of the simplest content marketing tools is also the most powerful: It’s the editorial calendar. Very successful content marketers are more than twice as likely than unsuccessful content marketers to use an editorial calendar (16% versus 7%). I can also tell you from my own experience as a news editor, it makes life a […]
I’m the first to admit I run a tight ship. If you ask my family and friends to describe me, “organized” just about always makes the cut. I go into every day armed with a list of what needs to get done, and it gives me great satisfaction when I can cross each and every […]
