5 Tips for Creating an Editorial Calendar

One of the simplest content marketing tools is also the most powerful: It’s the editorial calendar. Very successful content marketers are more than twice as likely than unsuccessful content marketers to use an editorial calendar (16% versus 7%). I can also tell you from my own experience as a news editor, it makes life a […]

Organization: The Secret Weapon to Effective Content Marketing

I’m the first to admit I run a tight ship. If you ask my family and friends to describe me, “organized” just about always makes the cut. I go into every day armed with a list of what needs to get done, and it gives me great satisfaction when I can cross each and every […]

It’s Not Too Late to WIP It, WIP It Good!

At any given moment, do you know what’s in your WIP? Works-in-progress (WIP) represents your overall pending workload. For content marketing managers, it’s the running list of pieces in various stages of completion. With the right strategy in place to manage this process, all your confections can taste like perfection, provided you don’t get lost […]

3 Reasons You Need a Creative Brief – and 5 Things to Include

When I first started freelancing, I never asked for creative briefs. Instead, I might spend a few minutes on the phone with the client discussing the topic. On many occasions, I didn’t even do that. The client sent me a working title and that was enough to get me started. Somehow it worked. I spent […]

What Do Deadlines Have to Do with It? Quality Content Marketing, On Time

Would any piece of writing ever get published without a deadline? I know – it’s a triggering question. When it comes to effective business writing and content marketing, stress is in no short supply. Your PR agency is waiting for an outline. There’s an emergency requiring immediate communications with your stakeholders. You need a new […]

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