We develop content true to your brand
Not a day goes by without someone telling me they’re using AI to find information, answer a question, or locate a product or service they need. It’s quickly becoming the single source of truth for consumers and B2B buyers alike. If brands want to be included in an AI answer, it helps to understand how […]
I’ve spent five years writing about technology and science. But before I was immersed in the AI-powered, data-driven future, I spent my career telling the stories of the past through archaeological objects. Contrary to popular belief, archaeology isn’t about bursting into tombs and bringing the shiniest artifacts home. (That’s called looting, and it’s illegal. Sorry, […]
For years, content marketing teams optimized copy for humans and search engines: hook readers, build context, and deliver value deeper in the article. And, of course, work in SEO terms while you’re doing it. That model is breaking. Today, your content isn’t just being read. It’s being parsed, summarized, and cited by large language models […]
As we all know, AI is no longer optional for marketers. Most content teams now bring in AI at multiple stages in their process – researching, drafting, editing. Sounds like progress, right? But there’s a big difference between using AI for discrete tasks and actually integrating it into how you work. And while most marketers […]
Researcher Gloria Mark’s book Attention Span reports people spend an average of 47 seconds on any screen before their focus shifts elsewhere. Forty-seven seconds. Less than a minute to catch a reader’s attention. The brands that stop the scroll aren’t the most polished. They’re the most immediately, recognizably themselves. Because that split-second judgment actually comes […]
