Staring at a Blank Page? Read/Walk/Nap/Swim and Open the Door to Inspiration

The blank page is every writer’s closed door. Even though I know what I’m writing about, I’m often stuck at how I want to tell the story. Sometimes I find myself banging on that closed door for hours, screaming “let me in!”  Over decades of a writing career, I’ve learned this is an exercise in […]

True or False? Fact Checking Matters in Content Marketing

What’s the fastest way a journalism major can fail an assignment in news writing class? Spell a proper name incorrectly. As far as my journalism school professors were concerned, misspelling your interviewee’s name was a cardinal sin – and it earned an automatic F. It didn’t matter if your reporting was stellar, if the piece […]

What Do Deadlines Have to Do with It? Quality Content Marketing, On Time

Would any piece of writing ever get published without a deadline? I know – it’s a triggering question. When it comes to effective business writing and content marketing, stress is in no short supply. Your PR agency is waiting for an outline. There’s an emergency requiring immediate communications with your stakeholders. You need a new […]

Partner Up with Version A: Your Freelance Content Marketing Team

Marketing teams have always sought help from freelance writers, and this trend seems to be on the upswing these days. In fact, blog writing made the list of the top five freelance jobs seeing demand spike in Q3 of 2022. Yet, for tech and data companies, writers who have the right expertise and know how […]

Music as Muse

For writers, music does more than just set the mood. It can act as the very prompt that carries your creative process. If you’re a fan of Stranger Things, you know how much music can affect the entire tone of a narrative. For fans of a certain generation, all you need to be swept back […]

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