I was recently watching a certain reality dating show where the contestants can’t see each other and have to get to know one another on a “deeper level” based on conversations alone (perhaps you’ve guessed which one). Throughout the season, couples debated the most important elements of a lasting relationship. This being reality TV, most […]
Peanut butter and jelly. Batman and Robin. Simon and Garfunkel. Some things are just better together. The same goes for content marketing and the editorial process. Incorporating a structured editorial process into your content marketing strategy fosters collaboration and, ultimately, produces more compelling, effective content. An editorial process isn’t just about fixing typos or rephrasing […]
Social media is trendy. Not in the “early 2000s are back” kind of way, but in the sense that it is constantly evolving to reflect the tastes and needs of the people who use it. Today’s social media sites function very differently than they did even a year ago – so if it’s been a […]
Think back to the first cell phones. The earliest models were simple, capable of making calls or sending texts, but not much else. Now, those humble flip phones have transformed into smartphones – powerful tools we sometimes take for granted. We work, communicate, and play on our phones. It’s hard to imagine life without a […]
You’re reading this right now. That makes you a reader. Right. Of course. Whether or not you’ve sat down with a book lately, you’ve probably spent a good amount of time reading. Email, website, texting, social media – most of our primary forms of communication these days are text-based. So, even if you don’t consider […]
