The primrose path of a poem. The scenic drive of a feature article. The information superhighway of a user guide. An effective piece of writing takes the audience from introduction to conclusion with a clear narrative direction. When it comes to content creation for marketing, where the end goal is to build long-term profitable relationships […]
Once upon a time, there was a lead-generating blog post supported by well-researched facts and engaging writing. Although this might sound like a fairytale, the most effective content uses real data to tell a story. From user surveys and case studies to corporate analytics and government statistics, there’s a lot of great data available in […]
What does AI have to do with storytelling? This was the question that came to mind when I saw the speaker lineup for the Virginia Professional Communicators Spring 2023 Conference, which I had the privilege of attending with my Version A colleagues. (Side note – we won two awards!) At first glance, the three lectures […]
Some writers need the routine of retreating to an office every time they work, while others feel inspired by changing locations. Whether it’s piled high with books or neat as a pin, every writer’s workspace is an extension of their creative selves. Video calls give a curated glimpse into our lives: a picture framed on […]
There is, maybe, a romanticized ideal of the Writer as a lone genius. This perfect Writer, whoever they may be, has no need for clients or editors, outlines or drafts. Sitting at their desk, or maybe in a coffee shop, they have an idea, spin up the perfect prose, and send it out to be […]
