Real and Relatable: What Does it Mean to be a Writer in the Age of AI?

You’re reading this right now. That makes you a reader. Right. Of course. Whether or not you’ve sat down with a book lately, you’ve probably spent a good amount of time reading. Email, website, texting, social media – most of our primary forms of communication these days are text-based. So, even if you don’t consider […]

The Content (Marketing) of Your Character: The Importance of Brand Stories

In today’s crowded marketplace, every brand has a story to tell. But why does sharing your brand’s narrative matter? And, moreover, how can you tell your stories in a way that makes an impact? The answer lies in the power of emotional connection. Consumers, whether individuals or businesses, are increasingly seeking more than just products […]

Our New Coworker: 6 Non-Writing Roles AI Plays in Content Marketing

I have a confession to make: I work from home, but I don’t work alone. In fact, I haven’t for some time. And I’m not talking about the wonderful team at Version A. I have a new assistant, and its name is AI. Since the public release of ChatGPT and the host of other generative […]

Content Conductors: Improving the Writing Process with Prompt Engineering

Imagine a piece of writing as a song. Each word is a note, arranged in concert with one another to produce a pleasing composition. The writer is the composer and conductor, adding style and fine tuning each performance to the audience’s ear. If traditional writing is a classical overture, then it might be easy to […]

Ethics, AI, and Content Writing

ChatGPT recently had a birthday, of sorts. OpenAI opened the innovative software to the public last November, making the artificial intelligence tool a truly precocious one-year-old. Just as other one-year-olds are learning to talk, ChatGPT’s large language model (LLM) becomes more sophisticated with every conversation it has with users. It’s learning and growing much faster […]

Avatar photo

Anna O'Neill

As a writer at Version A, I spend my days crafting all sorts of content for our clients. From blogs to white papers to customer stories - you name it, I’ve probably written it! My background in science and the arts means that I approach each project through a double lens of research and creativity. Whatever the topic, I look at every piece as an opportunity to teach myself something new, and hopefully help readers learn something too. My constant writing companion is my little mutt, Scout.
Scroll to top