Author: Diane Thieke

My (Version) AI Year: Twisty Roads, Winning Locales, and One Steep Climb

I’m the sort of person who thrives on constant change, and, wow, did 2025 deliver! Generative AI is seriously changing the shape of work everywhere, and ripples in the economy are fueling the transformation. We’ve seen this happen before, in the late ‘90s and early 2000s, as the internet commercialized and expanded rapidly. It’s too […]

How LLMs and GenAI Will Change B2B Messaging Strategy

Large Language Models (LLMs) and GenAI are shaking up brand visibility. The rules for discovery are changing as people rely more on AI search and summaries to gather information. This is a major shift, and it won’t be enough to rewrite content in a Q&A format. Marketers will need to rethink the foundation of their […]

Lessons from SNL: How to Keep Your Brand Relevant in Changing Times

A couple of months ago, I devoured every video clip, article, and special related to the 50th anniversary of Saturday Night Live – or as some call it: “The show that hasn’t been funny in years.” SNL has been a core element of my media diet since I was a teenager. They say every fan […]

Marketer, Spark Your Creativity

Holiday travel season is in full swing – and a new year is just coming into view. We might be wrapping up the year’s projects, but as marketing professionals, we’re also looking ahead and wondering what we can do to ensure our brand stands out in 2025. This is also a good time to remember […]

Class in Session! 5 Ideas to Refresh Thought Leadership

It’s back-to-school season, and each year I’m reminded of just how much I love the crisp feeling of possibility that hangs in the air at this time. The idea of a fresh start is synonymous with the first day of school – for students, parents, and teachers alike. But the late summer/early fall is also […]

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Diane Thieke

As the CEO and co-founder of Version A, I’m responsible for strategy and vision, as well as team and client happiness. My experience in journalism, public relations, and marketing proves I’ve built a career out of the things I’m most passionate about – curiosity, writing, media, and tech. I’m surrounded by smart, cool, creative professionals, so I’ve never been bored, had the Monday blues, or wanted to trade in the corporate job for the life of an author. Okay – that last one is a lie. #amwriting
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