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As a tech lover, I’m amazed by Generative AI. I’ve used it to streamline processes and offload some of my most hated tasks. I’m a terrible note-taker, for instance, so using it to capture discussions and summarize meetings has saved both time and frustration. It’s also tremendously useful in helping us scale our work efficiently. […]
Marketing is often reduced to a series of disconnected moments: a campaign launch, a product announcement, a thought leadership article, a case study. When teams are moving at top speed – as we often are – it’s easy to forget that these moments need to work together to build brand equity. Brand equity is the […]
AI has been a hot topic among writers and editors this year. The list of “AI tells” started with the em dash and continues to grow. For me, the biggest “tell” is AI slop – the low-quality, AI-produced content that lacks depth, substance, and accuracy. The term applies to all media – video, images, and […]
Oh, to be seen! Visibility is every marketer’s goal, yet AI-assisted search is really tanking those SERPs. That’s why everyone is racing to understand terms like LLM visibility, generative engine optimization (GEO), and AI search optimization. AI search tools like ChatGPT and Google AI summaries are making a dent in the traditional website traffic flow. […]
I’m the sort of person who thrives on constant change, and, wow, did 2025 deliver! Generative AI is seriously changing the shape of work everywhere, and ripples in the economy are fueling the transformation. We’ve seen this happen before, in the late ‘90s and early 2000s, as the internet commercialized and expanded rapidly. It’s too […]
