Shareables Archives

Story Time: Why Content Marketers Must Be Great Storytellers

Heather ScottApril 16, 2025April 15, 2025Shareablesbrand marketing, content engagement

When we first discussed launching “Shareables,” our blog series featuring insight from our favorite content marketing pros, Beth Politsch was at the top of our list. Her deep expertise in content strategy along with her passion and talent for storytelling make her a master of messaging – and an invaluable asset to UiPath, where she […]

Check Your Ego at the Door: Content Marketing Is a Team Sport

Heather ScottOctober 24, 2024October 25, 2024ShareablesB2B marketing, content engagement, Content Marketing

We’ve been lucky enough to work with many talented content marketing leaders over the years, and one thing we’ve learned is that it’s a two-way street. We often find ourselves learning just as much from our clients as they do from us. But we don’t want to keep all of this insight to ourselves, so […]