Avoid a Content Marketing Nightmare: Know Your Audience

I’ve never thought much about how different people approach reading horror stories. After all, I don’t write scary stories. But I recently attended an event celebrating the Centennial Anniversary of the Poe Museum in Richmond, Va., and someone posed the question: What kind of story gives children goosebumps? What type frightens a teenager? I’m sure […]

True or False? Fact Checking Matters in Content Marketing

What’s the fastest way a journalism major can fail an assignment in news writing class? Spell a proper name incorrectly. As far as my journalism school professors were concerned, misspelling your interviewee’s name was a cardinal sin – and it earned an automatic F. It didn’t matter if your reporting was stellar, if the piece […]

Why We’re Writing Kindness Into Our Mission

Early this summer, my foot twisted on a bumpy edge of pavement, sending me sprawling. Goofily, I might add. This humiliating incident happened at our local farmers’ market, just moments after we’d stopped at a food truck. The last thing I saw before I hit the ground were multiple layers of my breakfast sandwich sailing […]

The A-List: Inspiration from the Small Screen

For someone who thrives on storytelling, I live in bountiful times. Traditional media – books, radio, and television – have fed me for most of my life. But in the last few years I find myself taking more and more bites from an ever-growing and overflowing buffet. Streaming TV and YouTube offer new ways to […]

The A-List: What Stories Inspired Us in August

As writers and storytellers, we’re voracious consumers of narrative in all its forms – from books and podcasts to movies and television. For us, it’s not just an enjoyable way to spend time. We also discover inspiration and lessons we can apply to our own writing.    That’s why, once a month, we’ve started to […]

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Diane Thieke

As the CEO and co-founder of Version A, I’m responsible for strategy and vision, as well as team and client happiness. My experience in journalism, public relations, and marketing proves I’ve built a career out of the things I’m most passionate about – curiosity, writing, media, and tech. I’m surrounded by smart, cool, creative professionals, so I’ve never been bored, had the Monday blues, or wanted to trade in the corporate job for the life of an author. Okay – that last one is a lie. #amwriting
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