We Win When You Win: Version A (Client) Victories

Tight deadlines. Thought-leadership opportunities. Large, one-time projects. These are just a few of the reasons an on-demand marketing agency can serve as an ace up your sleeve. The ability to call upon a team of expert writers, copy editors, and designers at a moment’s notice can make all the difference when you need extra manpower. […]

A Peek Behind the Curtain: The True Value of Our Editorial Process

Ask any client of ours, and they’ll tell you one of the unique values we offer is our editorial process. We take it very seriously – it’s what differentiates us from other on-demand content marketing agencies. It’s how we’re able to consistently deliver high-quality, market-ready copy to our clients. Given just how important our editorial […]

Check Your Ego at the Door: Content Marketing Is a Team Sport

We’ve been lucky enough to work with many talented content marketing leaders over the years, and one thing we’ve learned is that it’s a two-way street. We often find ourselves learning just as much from our clients as they do from us. But we don’t want to keep all of this insight to ourselves, so […]

Buyer Personas: 5 Reasons You Need Them and 5 Tips to Build ‘Em Right

“Do you have buyer personas you can share with us?” This is one of the first questions we ask when onboarding new clients. Why? Because in the dynamic world of content marketing, understanding your audience is paramount. You simply can’t write engaging copy that will increase traffic or generate leads if you don’t know who […]

How to Build Trust and Authority: The Role of Thought Leadership in Content Marketing

Trusted resource. Subject matter expert. Knowledge source. These are just a few ways to describe a thought leader. And while building trust and authority through frequent, high-quality thought leadership content has been a longstanding goal of many content marketing teams, it’s even more important in the age of AI where content can be created with […]

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Heather Scott

As the COO and co-founder of Version A, I’m responsible for making sure our processes run smoothly, our clients are informed, and everyone has what they need to do their jobs efficiently. My love of reading and writing started at a young age, and I’ve been fortunate enough to turn that passion into a career that’s involved research, writing, and editing for a variety of industries, from communications to automation and more. As a self-professed gym rat and organizational nut, I love applying those traits to my work – making sure we deliver well-structured, targeted content that keeps our clients’ marketing efforts healthy and fit.
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