In Bits and Bytes, Creating Attention-Grabbing Content Is an Art

“…Then, in the twentieth century, speed up your camera. Books cut shorter. Condensations. Digests. Tabloids. Everything boils down to the gag, the snap ending . . . Classics cut to fit fifteen-minute radio shows, then cut again to fill a two-minute book column, winding up at last as a ten- or twelve-line dictionary resume.” Sounds […]

What Do Deadlines Have to Do with It? Quality Content Marketing, On Time

Would any piece of writing ever get published without a deadline? I know – it’s a triggering question. When it comes to effective business writing and content marketing, stress is in no short supply. Your PR agency is waiting for an outline. There’s an emergency requiring immediate communications with your stakeholders. You need a new […]

Don’t Fear Crisis: Prepare Communications Now to Keep Demons at Bay

“Don’t even say something like that! God forbid. Knock on wood.”  How often have we all uttered similar phrases? Almost everyone harbors a niggling fear that by openly discussing the possibility of disaster they’ll somehow call it out of the Universe. In reality, nothing could be further from the truth. Preparing for crisis – particularly […]

Music as Muse

For writers, music does more than just set the mood. It can act as the very prompt that carries your creative process. If you’re a fan of Stranger Things, you know how much music can affect the entire tone of a narrative. For fans of a certain generation, all you need to be swept back […]

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