AI Pulls the Content Sleigh in 2024: 4 Trends That Will Make Tracks

Like all major market disruptors, the advent of generative AI took some getting used to, especially for content marketing strategists. Although we’re still in the early stages, AI has undeniable value as a collaborative tool for content creation – when it’s used well. Got a brand in need of extra horsepower? AI can provide the […]

Why Writers Love Content and Style Guidelines (and Tips for What to Include)

Consistency is key to building and maintaining your brand. While you may cover a range of topics written from a variety of perspectives, each piece still has to reflect your brand’s defining values and sensibilities. Well-composed content and style guidelines help both internal and external writers produce better content, as well as ensure each piece […]

Tapping into Creativity: Our Favorite Methods and Resources to Flex the Flow

“Odd how the creative power at once brings the whole universe to order.” — Virginia Woolf In content marketing, particularly in the tech industry, we’re always striving to balance the informative with the creative. As content strategists, bringing order to a client’s universe is a big part of the role. The question often at the […]

Eyes on the Prize: Tips for Interviewing Subject Matter Experts

If you’ve interviewed a subject matter expert, you know their insight can really help bring a topic to life. Yet sometimes when a world of experience is available, it can be challenging to know precisely where to guide the discussion. With a little effort (and some tips from seasoned pros!) a productive interview can be […]

Timing Is Everything: 3 Tips to Carve Out Perfect 10 Content

As summer heats up, many of us on the East Coast are headed to the shore to cool down. If you’re a surfer, enjoy watching the pros hang ten, or your kids try boogie boarding, you know catching the perfect wave is all about timing. No matter the season, the same principle applies to content […]

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Tara Coughlin

As a writer for Version A, I create content for several of our clients in the technology space. My combined background in liability insurance, military operations, and disaster relief gives me real-world insight into the importance of effective communication, particularly when it comes to logistics and crisis management. When I’m not writing, I play the clarinet. Just kidding! I’m an insatiable traveler and my big picture goal is to see as much of the world as possible. The list is extensive, but my favorite place so far has been the Whitsundays off the east coast of Australia.
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