Organization: The Secret Weapon to Effective Content Marketing

I’m the first to admit I run a tight ship. If you ask my family and friends to describe me, “organized” just about always makes the cut. I go into every day armed with a list of what needs to get done, and it gives me great satisfaction when I can cross each and every […]

Suffering from Version Control Chaos? 5 Tips for Better Version Control

At first glance, version control seems like it should be an easy task. A document is circulated, people share their comments and edits, and revisions are made. Sounds simple enough, right? Not always. In fact, version control is one of those tricky things where suddenly you find yourself wondering: And the more people there are […]

How Are Your Email Campaigns Doing? 4 Tips to Improve Your Open Rate

If you’re like me, the first thing you do each morning when you check your email is check off the messages that look like spam and hit the “delete” button. We’re all inundated with so many marketing emails that many of us choose to ignore most (if not all) of them. This holds true not […]

How To Spice Up Your Content Marketing

Blogs. White papers. Ebooks. Infographics. Email campaigns. Social media posts. There are so many ways to reach new and existing customers. But your competitors are producing the same types of content with the same goals in mind. So how do you make sure your content stands out? The trick is to spice it up. Boring […]

Partner Up with Version A: Your Freelance Content Marketing Team

Marketing teams have always sought help from freelance writers, and this trend seems to be on the upswing these days. In fact, blog writing made the list of the top five freelance jobs seeing demand spike in Q3 of 2022. Yet, for tech and data companies, writers who have the right expertise and know how […]

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Heather Scott

As the COO and co-founder of Version A, I’m responsible for making sure our processes run smoothly, our clients are informed, and everyone has what they need to do their jobs efficiently. My love of reading and writing started at a young age, and I’ve been fortunate enough to turn that passion into a career that’s involved research, writing, and editing for a variety of industries, from communications to automation and more. As a self-professed gym rat and organizational nut, I love applying those traits to my work – making sure we deliver well-structured, targeted content that keeps our clients’ marketing efforts healthy and fit.
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