Sarah Bommer, Author at Version A

Set Your Designers Up for Success: 5 Things Writers Should Always Provide

Sarah BommerMarch 10, 2025March 10, 2025Content PlanningB2B marketing, brand marketing, content engagement, marketing design

The best creative work happens when writers and designers align from the start. But too often, designers are brought in late, handed incomplete information, or expected to work with content that’s still changing. To avoid frustration (and endless revisions), writers – as well as other stakeholders like project requestors and marketing managers – can set […]

The Perfect Pair: Why Content and Design Are the Content Marketing Power Couple

Sarah BommerFebruary 6, 2025February 6, 2025B2B Content MarketingB2B marketing, brand marketing, content engagement

Content and design are a marketer’s favorite power couple, each strong on their own but unstoppable together. Take a moment to think about your favorite brand – what makes it stand out? Maybe you’re recalling a bold Nike commercial or the charm of receiving your Spotify Wrapped each year. Whatever comes to mind, it’s likely […]

Sarah Bommer

As a writer and designer, I bring creativity and strategic thinking to every project. If I’m drafting a brochure, I’m already imagining a strong layout to amplify the message. If I’m creating an infographic, I’m considering how the content should flow to best connect with readers. For me, writing and design are inseparable. Fortunately, this dual passion has shaped a career dedicated to creating well-rounded, impactful marketing pieces. When I’m not working, you’ll find me exploring Chicago’s many wonderful neighborhoods, getting lost in a memoir, or relaxing at home with my cats.