Social media is trendy. Not in the “early 2000s are back” kind of way, but in the sense that it is constantly evolving to reflect the tastes and needs of the people who use it. Today’s social media sites function very differently than they did even a year ago – so if it’s been a while since you’ve updated your social strategy, now’s the time to do it.
Traditional social media tactics no longer drive marketing traffic like they used to. Nearly half (48%) of all bloggers say it’s getting harder to attract visitors to their site from social media.
One reason for this is many social media platforms want to keep users on their own site, so they discourage external links. These days, you can’t just post a link to your website and wait for people to click through.
Another social media trend making it difficult to cut through the noise and make an impact is, of course, AI. As many as 54% of long form English-language posts on LinkedIn are written by generative AI, making it difficult for high-quality (human-created) content to stand out.
That’s not to say it’s time to give up on social media. The opposite is true: 75% of B2B marketers use social media as their primary marketing channel, and 36% report it as their most effective platform for meeting marketing goals.
Social should still be a core part of your marketing strategy, but to thrive in 2025, you’ll have to reinvent your approach to social media marketing.
Now’s the time to start thinking creatively to develop a strategy that aligns with new platform dynamics, builds meaningful connections with your audience, and attracts attention in an increasingly crowded online space.
4 Creative Social Media Strategies to Drive More Traffic
It’s no longer a viable strategy to repost the same link across all of your social media platforms and wait for people to click through. To drive meaningful traffic in 2025, marketers need to stay on top of trends and adapt to audience expectations.
Here are four surefire ways to revamp your social media marketing:
1. Partner with the pros.
Industry experts are an excellent resource to expand the reach of your content. Not only do they lend credibility to your business, but they also bring their audiences to your platform. When an expert creates content with you and shares it with their followers, you can reach a broader audience who’s already interested in your topic.
2. Match the format to the platform.
You can’t just drop high-value content like ebooks, white papers, or industry reports into a post and call it a day. But you can amplify their visibility with some creative repurposing. Get viewers’ attention by:
- Turning a study into an eye-catching infographic
- Summarizing key research insights in repost-worthy quotes
- Adding an interactive poll at the end of a long-form post
If you develop a workflow where everything can be adapted to different platforms and formats, you’ll get a lot more mileage (and traffic) out of each piece of content.
3. Pick up views with videos.
When it comes to social media content, short-form videos reign supreme. They’re quick to consume, highly engaging, and very effective across all platforms: eighty-six percent of marketers who use video say it’s helped increase web traffic and 89% of consumers want to see more brand videos in 2024.
4. Extend your content lifecycle.
Most marketing tactics involve a flurry of activity for a few days after release of a piece of content, but a strategic approach can extend its lifecycle for weeks or even months. Thanks to algorithms, many of your followers won’t see your post the first time it’s shared, but there are a few ways to expand the reach of evergreen content.
For example, you can:
- Repost content with updated visuals or captions
- Periodically reshare your best-performing posts or keep them pinned to your profile
- Highlight older content in “Throwback Thursdays”
It doesn’t have to take a lot of effort to get extra eyes on your posts, but it can greatly improve your rates of engagement and increase the value of content over time.
New Year, New Social Media Strategy
As we head into 2025, it’s time to get creative and reinvent your approach to social media. Following social trends and adapting your content strategy can not only help your posts stand out, but also position your brand as an industry leader, drive more traffic to your site, and reach a broader audience.
Are you ready to revamp your social media content strategy but aren’t sure where to start? Contact us to learn how we can help you keep on top of the latest trends while staying authentic to your brand’s voice and identity.
