Author: Anna O'Neill

Work Smarter, Not Harder: Efficiency in Content Marketing

The term efficiency had, shall we say, its moment in the sun earlier this year. And as everyone rushed to streamline their workflows and produce more with less, one question rose to the top of everyone’s mind: What exactly does efficiency mean, anyway? In the fast-paced world of content marketing, efficiency isn’t just about producing […]

3 Mindset Traps Undermining Your Content Strategy (And How to Escape Them)

Summer weather is heating up – and so is the pressure on content marketers. While it might feel too hot to think, marketing teams are feeling anything but chill. Over half of demand-gen marketers (56%) say they’re under intense pressure to deliver results with limited budgets and resources, according to the Content Marketing Institute (CMI) […]

From Clicks to Credibility: How Quality Content Builds Trust

I was recently watching a certain reality dating show where the contestants can’t see each other and have to get to know one another on a “deeper level” based on conversations alone (perhaps you’ve guessed which one). Throughout the season, couples debated the most important elements of a lasting relationship. This being reality TV, most […]

4 Ways A Collaborative Editorial Process Leads to Better Content (And Happier Clients)

Peanut butter and jelly. Batman and Robin. Simon and Garfunkel. Some things are just better together. The same goes for content marketing and the editorial process. Incorporating a structured editorial process into your content marketing strategy fosters collaboration and, ultimately, produces more compelling, effective content. An editorial process isn’t just about fixing typos or rephrasing […]

Why You Should Reinvent Your Social Media Strategy in 2025 (and How to Do It)

Social media is trendy. Not in the “early 2000s are back” kind of way, but in the sense that it is constantly evolving to reflect the tastes and needs of the people who use it. Today’s social media sites function very differently than they did even a year ago – so if it’s been a […]

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Anna O'Neill

As a writer at Version A, I spend my days crafting all sorts of content for our clients. From blogs to white papers to customer stories - you name it, I’ve probably written it! My background in science and the arts means that I approach each project through a double lens of research and creativity. Whatever the topic, I look at every piece as an opportunity to teach myself something new, and hopefully help readers learn something too. My constant writing companion is my little mutt, Scout.
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