B2B content marketing Archives - Page 4 of 4

Once Upon a Data Set: Using Numbers to Create Compelling Narratives

Anna O'NeillAugust 31, 2023September 25, 2023Writing TipsB2B content marketing, B2B marketing, B2B writing skillset, Content Marketing

Once upon a time, there was a lead-generating blog post supported by well-researched facts and engaging writing. Although this might sound like a fairytale, the most effective content uses real data to tell a story. From user surveys and case studies to corporate analytics and government statistics, there’s a lot of great data available in […]

3 Reasons You Need a Creative Brief – and 5 Things to Include

Diane ThiekeApril 25, 2023April 27, 2023Content PlanningB2B content marketing2 Comments

When I first started freelancing, I never asked for creative briefs. Instead, I might spend a few minutes on the phone with the client discussing the topic. On many occasions, I didn’t even do that. The client sent me a working title and that was enough to get me started. Somehow it worked. I spent […]