As we approach the end of 2025, we’re looking back on the blogs that resonated most with our team at Version A – the ones that sparked conversations, delivered actionable insights, and helped our clients navigate changes in content marketing and brand strategy.
We’re re-sharing five posts we’re particularly proud of this year as a bit of a “year in review.” Whether you’re refining your messaging, streamlining your processes, or staying ahead of tech-driven shifts in content marketing, we think each one offers something valuable and merits another look.
Version A Blog 2025 Highlights
1. 4 Ways a Collaborative Editorial Process Leads to Better Content (And Happier Clients)
In this article, we pull back the curtain on our internal editorial workflow and share how structuring a collaborative process with ideation, co-creation, review, and refinements doesn’t just improve the writing, but also boosts team morale and produces stronger results for clients. It’s about more than grammar: it’s about alignment, iteration, and quality.
2. Lessons from SNL: How to Keep Your Brand Relevant in Changing Times
We had a little fun in this blog, drawing parallels between the long-running show Saturday Night Live and brand marketing. We examine how enduring relevance emerges from evolution, adaptation, and staying true to your core identity. For brands facing rapidly shifting audiences and platforms, the article offers a mix of cultural insight and actionable strategy.
3. How LLMs and GenAI Will Change B2B Messaging Strategy
As large language models (LLMs) and generative AI reshape how buyers discover and engage with brand content, the foundations of messaging strategy are shifting. This article outlines how marketers must rethink buyer language, human-centric phrasing, and trust signals (not just stuffing keywords) to stay ahead in the evolving dialogue between brands and AI-empowered buyers.
4. Work Smarter, Not Harder: Efficiency in Content Marketing
In a world where content output is increasing and resources are often stretched, this post digs into how teams can become more strategic about writing, processes, and publishing. From plain-language writing and streamlined editorial workflows to leveraging existing assets and intelligent publishing schedules, it’s a practical guide to doing more with less.
5. Want to Increase Brand Engagement? Start by Telling the Right Story
The final piece in our list of top blog picks highlights how brands can deepen audience engagement by focusing on narrative first – not just what you say, but how you say it, to whom, and why it matters. In this blog, we discuss story strategies that resonate, how to align story with brand identity, and how to craft the kinds of stories that drive meaningful engagement rather than superficial metrics.
2026, Here We Come
These blogs are a true reflection of our goal at Version A: our ongoing commitment to help brands thrive amid change. Whether it’s the evolution of AI, authentic storytelling, or the inner workings of an effective editorial process, we always try to cover topics that are central to modern content marketing success. We’re proud of what we accomplished this year, and we’re already looking ahead to even more insights, strategy and collaboration in 2026. Thanks for reading, and here’s to the next chapter.
