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A change is underway: More people are finding information by asking their favorite AI assistant. That means they’re clicking less often on search results and relying more often on the summaries that generative AI chatbots like Google, ChatGPT, Claude, and others provide. In fact, one study found that organic search traffic dropped anywhere from 18-64% […]
Marketers everywhere are feeling the squeeze. Budgets are shrinking, teams are leaner, and outsourcing dollars are limited. Marketing budgets as a percentage of company budgets have declined to 10.1% compared to 13.8% in 2022, and as a percentage of revenue fell to 7.7%, the lowest level in three years. Yet the demand for fresh, relevant content hasn’t slowed down. If […]
Video is no longer a luxury add-on to your marketing strategy. It’s an increasingly essential component. Why? Consumers prefer it. Sixty-two percent favor video when it comes to learning about new products, and 80% want more product videos. The Version A team is listening. So in this Shareables feature, we’re introducing you to Jess Merritt, […]
Every brand faces the same challenge today – how to stand out and be seen in a crowded marketplace where you only have a few seconds to grab people’s attention. That’s why storytelling is so important. We’ve written about the benefits of quality storytelling and even shared some tips in the past, but there’s something […]
“We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It.” This was the headline of a recent article on Content Marketing Institute that instantly spoke to me. The post goes on to explain how brands can’t focus on their why. They need to focus on their customers’ why. And I couldn’t agree […]
