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Stories are 22 times more memorable than just facts. Memorability is the first step in gaining an edge over the competition. The next step is getting customers to act. Guess what? Storytelling can help with that, too. Nearly one-third of consumers are more likely to buy from a brand when that brand’s stories resonate with […]
As we approach the end of 2025, we’re looking back on the blogs that resonated most with our team at Version A – the ones that sparked conversations, delivered actionable insights, and helped our clients navigate changes in content marketing and brand strategy. We’re re-sharing five posts we’re particularly proud of this year as a […]
A change is underway: More people are finding information by asking their favorite AI assistant. That means they’re clicking less often on search results and relying more often on the summaries that generative AI chatbots like Google, ChatGPT, Claude, and others provide. In fact, one study found that organic search traffic dropped anywhere from 18-64% […]
Marketers everywhere are feeling the squeeze. Budgets are shrinking, teams are leaner, and outsourcing dollars are limited. Marketing budgets as a percentage of company budgets have declined to 10.1% compared to 13.8% in 2022, and as a percentage of revenue fell to 7.7%, the lowest level in three years. Yet the demand for fresh, relevant content hasn’t slowed down. If […]
Video is no longer a luxury add-on to your marketing strategy. It’s an increasingly essential component. Why? Consumers prefer it. Sixty-two percent favor video when it comes to learning about new products, and 80% want more product videos. The Version A team is listening. So in this Shareables feature, we’re introducing you to Jess Merritt, […]
