Author: Heather Scott

Maximize Your Content Marketing Budget for Greater Impact

Marketers everywhere are feeling the squeeze. Budgets are shrinking, teams are leaner, and outsourcing dollars are limited. Marketing budgets as a percentage of company budgets have declined to 10.1% compared to 13.8% in 2022, and as a percentage of revenue fell to 7.7%, the lowest level in three years. Yet the demand for fresh, relevant content hasn’t slowed down. If […]

The Future of Brand Marketing Is Here: Meet the Swiss Army Knife of Video

Video is no longer a luxury add-on to your marketing strategy. It’s an increasingly essential component. Why? Consumers prefer it. Sixty-two percent favor video when it comes to learning about new products, and 80% want more product videos. The Version A team is listening. So in this Shareables feature, we’re introducing you to Jess Merritt, […]

Want to Increase Brand Engagement? Start By Telling the RIGHT Story

Every brand faces the same challenge today – how to stand out and be seen in a crowded marketplace where you only have a few seconds to grab people’s attention. That’s why storytelling is so important. We’ve written about the benefits of quality storytelling and even shared some tips in the past, but there’s something […]

Why Brand and Content Marketers Must Prioritize the Human Behind the Screen

“We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It.” This was the headline of a recent article on Content Marketing Institute that instantly spoke to me. The post goes on to explain how brands can’t focus on their why. They need to focus on their customers’ why. And I couldn’t agree […]

Is Your Content Marketing Team Full of Storytellers? It Should Be!

When we think about stories, most of us probably envision ourselves curled up on the couch or relaxing on the beach with a good book. But if you stop and think about it, storytelling is a huge piece of marketing, too. Think about your favorite commercials or ads. The best ones tell a good story, […]

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Heather Scott

As the COO and co-founder of Version A, I’m responsible for making sure our processes run smoothly, our clients are informed, and everyone has what they need to do their jobs efficiently. My love of reading and writing started at a young age, and I’ve been fortunate enough to turn that passion into a career that’s involved research, writing, and editing for a variety of industries, from communications to automation and more. As a self-professed gym rat and organizational nut, I love applying those traits to my work – making sure we deliver well-structured, targeted content that keeps our clients’ marketing efforts healthy and fit.
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