At any given moment, do you know what’s in your WIP? Works-in-progress (WIP) represents your overall pending workload. For content marketing managers, it’s the running list of pieces in various stages of completion. With the right strategy in place to manage this process, all your confections can taste like perfection, provided you don’t get lost […]
What is consistency and why does it matter? While every industry has its own answers, across-the-board reliability makes success possible. In the world of content creation, whether it takes the form of blogs, emails, infographics, webpages, or ad copy, effective messaging consistently: While the last bullet paraphrasing Margaret Mead may sound idealistic, it’s actually the […]
“…Then, in the twentieth century, speed up your camera. Books cut shorter. Condensations. Digests. Tabloids. Everything boils down to the gag, the snap ending . . . Classics cut to fit fifteen-minute radio shows, then cut again to fill a two-minute book column, winding up at last as a ten- or twelve-line dictionary resume.” Sounds […]
Would any piece of writing ever get published without a deadline? I know – it’s a triggering question. When it comes to effective business writing and content marketing, stress is in no short supply. Your PR agency is waiting for an outline. There’s an emergency requiring immediate communications with your stakeholders. You need a new […]
“Don’t even say something like that! God forbid. Knock on wood.” How often have we all uttered similar phrases? Almost everyone harbors a niggling fear that by openly discussing the possibility of disaster they’ll somehow call it out of the Universe. In reality, nothing could be further from the truth. Preparing for crisis – particularly […]
