Buyer Personas: 5 Reasons You Need Them and 5 Tips to Build ‘Em Right

“Do you have buyer personas you can share with us?” This is one of the first questions we ask when onboarding new clients. Why? Because in the dynamic world of content marketing, understanding your audience is paramount. You simply can’t write engaging copy that will increase traffic or generate leads if you don’t know who […]

The Content (Marketing) of Your Character: The Importance of Brand Stories

In today’s crowded marketplace, every brand has a story to tell. But why does sharing your brand’s narrative matter? And, moreover, how can you tell your stories in a way that makes an impact? The answer lies in the power of emotional connection. Consumers, whether individuals or businesses, are increasingly seeking more than just products […]

5 Essential Elements for Your Thought-Leadership Program

Thought leadership offers sweet appeal for the C-suite. Done right, it elevates the brand, positions individual executives at the pinnacle of their fields, attracts more business, and increases revenue. Thought leadership is effective because people only want to work with those they know and trust. We’re all naturally inclined to ask for recommendations whenever we […]

Our New Coworker: 6 Non-Writing Roles AI Plays in Content Marketing

I have a confession to make: I work from home, but I don’t work alone. In fact, I haven’t for some time. And I’m not talking about the wonderful team at Version A. I have a new assistant, and its name is AI. Since the public release of ChatGPT and the host of other generative […]

4 Qualities of a “Just Right” On-Demand Content Marketing Agency

So you’re thinking about using an on-demand content marketing agency to meet some of your production goals. Perhaps you’ve been thinking about this for a while, or maybe you read our blog discussing the benefits of an external partnership – but you’re not sure where to start. Finding the right fit can be a lot […]

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