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Stories are 22 times more memorable than just facts. Memorability is the first step in gaining an edge over the competition. The next step is getting customers to act. Guess what? Storytelling can help with that, too. Nearly one-third of consumers are more likely to buy from a brand when that brand’s stories resonate with […]
A change is underway: More people are finding information by asking their favorite AI assistant. That means they’re clicking less often on search results and relying more often on the summaries that generative AI chatbots like Google, ChatGPT, Claude, and others provide. In fact, one study found that organic search traffic dropped anywhere from 18-64% […]
Oh, to be seen! Visibility is every marketer’s goal, yet AI-assisted search is really tanking those SERPs. That’s why everyone is racing to understand terms like LLM visibility, generative engine optimization (GEO), and AI search optimization. AI search tools like ChatGPT and Google AI summaries are making a dent in the traditional website traffic flow. […]
