GEO Archives - Version A

Is Your Brand Showing Up? Improve Visibility With a GEO Content Audit

Heather ScottNovember 24, 2025November 24, 2025Generative AIbrand marketing, Content Marketing, Generative AI, GEO, LLM visibility

A change is underway: More people are finding information by asking their favorite AI assistant. That means they’re clicking less often on search results and relying more often on the summaries that generative AI chatbots like Google, ChatGPT, Claude, and others provide. In fact, one study found that organic search traffic dropped anywhere from 18-64% […]

Meet the New Power Couple of Search: PR and Content Marketing

Diane ThiekeNovember 14, 2025November 14, 2025Generative AIbrand marketing, Content Marketing, Generative AI, GEO

Oh, to be seen! Visibility is every marketer’s goal, yet AI-assisted search is really tanking those SERPs. That’s why everyone is racing to understand terms like LLM visibility, generative engine optimization (GEO), and AI search optimization. AI search tools like ChatGPT and Google AI summaries are making a dent in the traditional website traffic flow. […]