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I’ve spent five years writing about technology and science. But before I was immersed in the AI-powered, data-driven future, I spent my career telling the stories of the past through archaeological objects. Contrary to popular belief, archaeology isn’t about bursting into tombs and bringing the shiniest artifacts home. (That’s called looting, and it’s illegal. Sorry, […]
Thought leadership remains one of the most effective ways to build brand visibility, establish trust, and create meaningful connections with customers. But for many C-suite executives, there’s one major challenge standing in the way: time. Leaders have valuable perspectives to share. They spend their days solving problems, navigating industry changes, and making strategic decisions. Yet […]
As we all know, AI is no longer optional for marketers. Most content teams now bring in AI at multiple stages in their process – researching, drafting, editing. Sounds like progress, right? But there’s a big difference between using AI for discrete tasks and actually integrating it into how you work. And while most marketers […]
You have the best product in the world. You know it, but your story about it? It’s not connecting with listeners. That’s a problem because, as Serena Williams said at SXSW in March, if you can’t tell a compelling story about your idea, you’ll have trouble attracting customers or investors. Let’s be clear: Storytelling is […]
Search used to be straightforward. You optimized for keywords and tried to land on page one. That model still matters, but it’s no longer the whole picture. Today, your content doesn’t just compete for rankings. It competes to be: That’s where Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) come […]
