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Author: Anna O'Neill

Brand Greatness Is Built on Content Marketing Consistency

Anna O'NeillB2B Content Marketing, 1 Comment on Brand Greatness Is Built on Content Marketing Consistency

Success isn’t always about “greatness.” It’s about consistency. Consistent hard work gains success. Greatness will come. ~ Dwayne “The Rock” Johnson We may not always turn to The Rock for advice – I don’t personally recommend following his habits regarding cod, for example – but he’s spot on with this take on consistency. It doesn’t […]

How to Become An Expert in Anything: Or, Our Research Philosophy

Anna O'NeillB2B Thought Leadership, 1 Comment on How to Become An Expert in Anything: Or, Our Research Philosophy

Wouldn’t it be great if knowledge worked by osmosis? It would be so convenient if you could just absorb information by proximity and become an immediate expert. Unfortunately, it doesn’t quite work that way. Becoming knowledgeable enough about a topic to credibly write about it takes a lot of effort and research – but that’s […]

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Anna O'Neill

As a writer at Version A, I spend my days crafting all sorts of content for our clients. From blogs to white papers to customer stories - you name it, I’ve probably written it! My background in science and the arts means that I approach each project through a double lens of research and creativity. Whatever the topic, I look at every piece as an opportunity to teach myself something new, and hopefully help readers learn something too. My constant writing companion is my little mutt, Scout.
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