We develop content true to your brand
Researcher Gloria Mark’s book Attention Span reports people spend an average of 47 seconds on any screen before their focus shifts elsewhere. Forty-seven seconds. Less than a minute to catch a reader’s attention. The brands that stop the scroll aren’t the most polished. They’re the most immediately, recognizably themselves. Because that split-second judgment actually comes […]
As a tech lover, I’m amazed by Generative AI. I’ve used it to streamline processes and offload some of my most hated tasks. I’m a terrible note-taker, for instance, so using it to capture discussions and summarize meetings has saved both time and frustration. It’s also tremendously useful in helping us scale our work efficiently. […]
Something kind of remarkable happened at the end of 2024 – for the first time in internet history, AI-generated articles briefly outnumbered those written by humans. Today, the amount of content produced by humans and AI is roughly even. Take a moment to let that sink in. In just four years, AI caught up to […]
Ever start reading a blog or an article in your favorite industry publication only to have your eyes glaze over? When you can’t seem to make it past the first few paragraphs, I find it’s usually because the copy is too dry or dense. Content marketers often fall into the trap of trying to squeeze […]
Marketing is often reduced to a series of disconnected moments: a campaign launch, a product announcement, a thought leadership article, a case study. When teams are moving at top speed – as we often are – it’s easy to forget that these moments need to work together to build brand equity. Brand equity is the […]
