Authentic Expressions

Brand Greatness Is Built on Content Marketing Consistency

Success isn’t always about “greatness.” It’s about consistency. Consistent hard work gains success. Greatness will come. ~ Dwayne “The Rock” Johnson We may not always turn to The Rock for advice – I don’t personally recommend following his habits regarding cod, for example – but he’s spot on with this take on consistency. It doesn’t […]

The A-List: Inspiration from the Small Screen

For someone who thrives on storytelling, I live in bountiful times. Traditional media – books, radio, and television – have fed me for most of my life. But in the last few years I find myself taking more and more bites from an ever-growing and overflowing buffet. Streaming TV and YouTube offer new ways to […]

Don’t Fear Crisis: Prepare Communications Now to Keep Demons at Bay

“Don’t even say something like that! God forbid. Knock on wood.”  How often have we all uttered similar phrases? Almost everyone harbors a niggling fear that by openly discussing the possibility of disaster they’ll somehow call it out of the Universe. In reality, nothing could be further from the truth. Preparing for crisis – particularly […]

How to Become An Expert in Anything: Or, Our Research Philosophy

Wouldn’t it be great if knowledge worked by osmosis? It would be so convenient if you could just absorb information by proximity and become an immediate expert. Unfortunately, it doesn’t quite work that way. Becoming knowledgeable enough about a topic to credibly write about it takes a lot of effort and research – but that’s […]

The A-List: What Stories Inspired Us in August

As writers and storytellers, we’re voracious consumers of narrative in all its forms – from books and podcasts to movies and television. For us, it’s not just an enjoyable way to spend time. We also discover inspiration and lessons we can apply to our own writing.    That’s why, once a month, we’ve started to […]

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