The decision to outsource some of your content marketing work isn’t an easy one. If you’re facing an outsized workload, an extra set of hands can be a fast and easy way to get some additional copy out the door. And while sometimes the outcomes meet your expectations, other times, they fall short. Why are […]
Like all major market disruptors, the advent of generative AI took some getting used to, especially for content marketing strategists. Although we’re still in the early stages, AI has undeniable value as a collaborative tool for content creation – when it’s used well. Got a brand in need of extra horsepower? AI can provide the […]
ChatGPT recently had a birthday, of sorts. OpenAI opened the innovative software to the public last November, making the artificial intelligence tool a truly precocious one-year-old. Just as other one-year-olds are learning to talk, ChatGPT’s large language model (LLM) becomes more sophisticated with every conversation it has with users. It’s learning and growing much faster […]
We’ve all done Google searches and come across articles that seem like they’re all keywords and no substance, leaving us wondering who they were written for – robots, perhaps? When it comes to digital marketing, content creation is both an art and a science. It’s a constant challenge to produce copy that resonates with human […]
The phrase “Keep It Simple, Stupid!” wasn’t coined with content marketing in mind, but the KISS principle applies here, just as it does in many areas of business (and life). Content marketing copy that’s concise is one of the best ways to get your target audience to fall in love with your content – and […]
