If you’re like me, the first thing you do each morning when you check your email is check off the messages that look like spam and hit the “delete” button. We’re all inundated with so many marketing emails that many of us choose to ignore most (if not all) of them. This holds true not […]
Blogs. White papers. Ebooks. Infographics. Email campaigns. Social media posts. There are so many ways to reach new and existing customers. But your competitors are producing the same types of content with the same goals in mind. So how do you make sure your content stands out? The trick is to spice it up. Boring […]
What’s the fastest way a journalism major can fail an assignment in news writing class? Spell a proper name incorrectly. As far as my journalism school professors were concerned, misspelling your interviewee’s name was a cardinal sin – and it earned an automatic F. It didn’t matter if your reporting was stellar, if the piece […]
Would any piece of writing ever get published without a deadline? I know – it’s a triggering question. When it comes to effective business writing and content marketing, stress is in no short supply. Your PR agency is waiting for an outline. There’s an emergency requiring immediate communications with your stakeholders. You need a new […]
Marketing teams have always sought help from freelance writers, and this trend seems to be on the upswing these days. In fact, blog writing made the list of the top five freelance jobs seeing demand spike in Q3 of 2022. Yet, for tech and data companies, writers who have the right expertise and know how […]
