What does AI have to do with storytelling? This was the question that came to mind when I saw the speaker lineup for the Virginia Professional Communicators Spring 2023 Conference, which I had the privilege of attending with my Version A colleagues. (Side note – we won two awards!) At first glance, the three lectures […]
As summer heats up, many of us on the East Coast are headed to the shore to cool down. If you’re a surfer, enjoy watching the pros hang ten, or your kids try boogie boarding, you know catching the perfect wave is all about timing. No matter the season, the same principle applies to content […]
One of the simplest content marketing tools is also the most powerful: It’s the editorial calendar. Very successful content marketers are more than twice as likely than unsuccessful content marketers to use an editorial calendar (16% versus 7%). I can also tell you from my own experience as a news editor, it makes life a […]
I’m the first to admit I run a tight ship. If you ask my family and friends to describe me, “organized” just about always makes the cut. I go into every day armed with a list of what needs to get done, and it gives me great satisfaction when I can cross each and every […]
At any given moment, do you know what’s in your WIP? Works-in-progress (WIP) represents your overall pending workload. For content marketing managers, it’s the running list of pieces in various stages of completion. With the right strategy in place to manage this process, all your confections can taste like perfection, provided you don’t get lost […]
