What is consistency and why does it matter? While every industry has its own answers, across-the-board reliability makes success possible. In the world of content creation, whether it takes the form of blogs, emails, infographics, webpages, or ad copy, effective messaging consistently: While the last bullet paraphrasing Margaret Mead may sound idealistic, it’s actually the […]
Some writers need the routine of retreating to an office every time they work, while others feel inspired by changing locations. Whether it’s piled high with books or neat as a pin, every writer’s workspace is an extension of their creative selves. Video calls give a curated glimpse into our lives: a picture framed on […]
When I first started freelancing, I never asked for creative briefs. Instead, I might spend a few minutes on the phone with the client discussing the topic. On many occasions, I didn’t even do that. The client sent me a working title and that was enough to get me started. Somehow it worked. I spent […]
At first glance, version control seems like it should be an easy task. A document is circulated, people share their comments and edits, and revisions are made. Sounds simple enough, right? Not always. In fact, version control is one of those tricky things where suddenly you find yourself wondering: And the more people there are […]
The blank page is every writer’s closed door. Even though I know what I’m writing about, I’m often stuck at how I want to tell the story. Sometimes I find myself banging on that closed door for hours, screaming “let me in!” Over decades of a writing career, I’ve learned this is an exercise in […]
