Content Planning

3 Mindset Traps Undermining Your Content Strategy (And How to Escape Them)

Summer weather is heating up – and so is the pressure on content marketers. While it might feel too hot to think, marketing teams are feeling anything but chill. Over half of demand-gen marketers (56%) say they’re under intense pressure to deliver results with limited budgets and resources, according to the Content Marketing Institute (CMI) […]

Creating Seamless Digital Experiences: The Role of Copy and Design in Navigation, Accessibility, and Engagement

In any digital experience, copy and design are the key elements that guide how users move through, interact with, and respond to content. Users shouldn’t have to guess what a page is about, what action they need to take, or why it matters. Whether it’s a landing page, form, or app, cohesive copy and design […]

Set Your Designers Up for Success: 5 Things Writers Should Always Provide

The best creative work happens when writers and designers align from the start. But too often, designers are brought in late, handed incomplete information, or expected to work with content that’s still changing. To avoid frustration (and endless revisions), writers – as well as other stakeholders like project requestors and marketing managers – can set […]

Tame Content Chaos and Manage Expectations with a Menu of Services

Here’s an awesome start to any content marketing manager’s day. You’ve just opened your content calendar and looked with glee at your perfectly planned month. Just the right number of pieces, just the right number of resources. Smooth sailing and clear seas ahead. That’s when your Slack channel goes nuts. Sales needs a last-minute landing […]

What’s on the Menu? How to Pair Content for a Better Front and Back of House Experience

Running a content marketing team is, in many ways, a lot like running a restaurant. A well-crafted campaign – or a content menu, if you will – requires thoughtful preparation to make sure your patrons are taken on a dining journey that leaves them satisfied, but not overindulged – perhaps even wishing they had just […]

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