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A change is underway: More people are finding information by asking their favorite AI assistant. That means they’re clicking less often on search results and relying more often on the summaries that generative AI chatbots like Google, ChatGPT, Claude, and others provide. In fact, one study found that organic search traffic dropped anywhere from 18-64% […]
Oh, to be seen! Visibility is every marketer’s goal, yet AI-assisted search is really tanking those SERPs. That’s why everyone is racing to understand terms like LLM visibility, generative engine optimization (GEO), and AI search optimization. AI search tools like ChatGPT and Google AI summaries are making a dent in the traditional website traffic flow. […]
Large Language Models (LLMs) and GenAI are shaking up brand visibility. The rules for discovery are changing as people rely more on AI search and summaries to gather information. This is a major shift, and it won’t be enough to rewrite content in a Q&A format. Marketers will need to rethink the foundation of their […]
Think back to the first cell phones. The earliest models were simple, capable of making calls or sending texts, but not much else. Now, those humble flip phones have transformed into smartphones – powerful tools we sometimes take for granted. We work, communicate, and play on our phones. It’s hard to imagine life without a […]
You’re reading this right now. That makes you a reader. Right. Of course. Whether or not you’ve sat down with a book lately, you’ve probably spent a good amount of time reading. Email, website, texting, social media – most of our primary forms of communication these days are text-based. So, even if you don’t consider […]
