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Large Language Models (LLMs) and GenAI are shaking up brand visibility. The rules for discovery are changing as people rely more on AI search and summaries to gather information. This is a major shift, and it won’t be enough to rewrite content in a Q&A format. Marketers will need to rethink the foundation of their […]
Think back to the first cell phones. The earliest models were simple, capable of making calls or sending texts, but not much else. Now, those humble flip phones have transformed into smartphones – powerful tools we sometimes take for granted. We work, communicate, and play on our phones. It’s hard to imagine life without a […]
You’re reading this right now. That makes you a reader. Right. Of course. Whether or not you’ve sat down with a book lately, you’ve probably spent a good amount of time reading. Email, website, texting, social media – most of our primary forms of communication these days are text-based. So, even if you don’t consider […]
I have a confession to make: I work from home, but I don’t work alone. In fact, I haven’t for some time. And I’m not talking about the wonderful team at Version A. I have a new assistant, and its name is AI. Since the public release of ChatGPT and the host of other generative […]
Imagine a piece of writing as a song. Each word is a note, arranged in concert with one another to produce a pleasing composition. The writer is the composer and conductor, adding style and fine tuning each performance to the audience’s ear. If traditional writing is a classical overture, then it might be easy to […]
