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As a tech lover, I’m amazed by Generative AI. I’ve used it to streamline processes and offload some of my most hated tasks. I’m a terrible note-taker, for instance, so using it to capture discussions and summarize meetings has saved both time and frustration. It’s also tremendously useful in helping us scale our work efficiently. […]
Something kind of remarkable happened at the end of 2024 – for the first time in internet history, AI-generated articles briefly outnumbered those written by humans. Today, the amount of content produced by humans and AI is roughly even. Take a moment to let that sink in. In just four years, AI caught up to […]
Stories are 22 times more memorable than just facts. Memorability is the first step in gaining an edge over the competition. The next step is getting customers to act. Guess what? Storytelling can help with that, too. Nearly one-third of consumers are more likely to buy from a brand when that brand’s stories resonate with […]
AI has been a hot topic among writers and editors this year. The list of “AI tells” started with the em dash and continues to grow. For me, the biggest “tell” is AI slop – the low-quality, AI-produced content that lacks depth, substance, and accuracy. The term applies to all media – video, images, and […]
A change is underway: More people are finding information by asking their favorite AI assistant. That means they’re clicking less often on search results and relying more often on the summaries that generative AI chatbots like Google, ChatGPT, Claude, and others provide. In fact, one study found that organic search traffic dropped anywhere from 18-64% […]
