B2B marketing

The Future of Brand Marketing Is Here: Meet the Swiss Army Knife of Video

Video is no longer a luxury add-on to your marketing strategy. It’s an increasingly essential component. Why? Consumers prefer it. Sixty-two percent favor video when it comes to learning about new products, and 80% want more product videos. The Version A team is listening. So in this Shareables feature, we’re introducing you to Jess Merritt, […]

How LLMs and GenAI Will Change B2B Messaging Strategy

Large Language Models (LLMs) and GenAI are shaking up brand visibility. The rules for discovery are changing as people rely more on AI search and summaries to gather information. This is a major shift, and it won’t be enough to rewrite content in a Q&A format. Marketers will need to rethink the foundation of their […]

Work Smarter, Not Harder: Efficiency in Content Marketing

The term efficiency had, shall we say, its moment in the sun earlier this year. And as everyone rushed to streamline their workflows and produce more with less, one question rose to the top of everyone’s mind: What exactly does efficiency mean, anyway? In the fast-paced world of content marketing, efficiency isn’t just about producing […]

Why Brand and Content Marketers Must Prioritize the Human Behind the Screen

“We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It.” This was the headline of a recent article on Content Marketing Institute that instantly spoke to me. The post goes on to explain how brands can’t focus on their why. They need to focus on their customers’ why. And I couldn’t agree […]

Is Your Content Marketing Team Full of Storytellers? It Should Be!

When we think about stories, most of us probably envision ourselves curled up on the couch or relaxing on the beach with a good book. But if you stop and think about it, storytelling is a huge piece of marketing, too. Think about your favorite commercials or ads. The best ones tell a good story, […]

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