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The term efficiency had, shall we say, its moment in the sun earlier this year. And as everyone rushed to streamline their workflows and produce more with less, one question rose to the top of everyone’s mind: What exactly does efficiency mean, anyway? In the fast-paced world of content marketing, efficiency isn’t just about producing […]
“We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It.” This was the headline of a recent article on Content Marketing Institute that instantly spoke to me. The post goes on to explain how brands can’t focus on their why. They need to focus on their customers’ why. And I couldn’t agree […]
When we think about stories, most of us probably envision ourselves curled up on the couch or relaxing on the beach with a good book. But if you stop and think about it, storytelling is a huge piece of marketing, too. Think about your favorite commercials or ads. The best ones tell a good story, […]
I was recently watching a certain reality dating show where the contestants can’t see each other and have to get to know one another on a “deeper level” based on conversations alone (perhaps you’ve guessed which one). Throughout the season, couples debated the most important elements of a lasting relationship. This being reality TV, most […]
The best creative work happens when writers and designers align from the start. But too often, designers are brought in late, handed incomplete information, or expected to work with content that’s still changing. To avoid frustration (and endless revisions), writers – as well as other stakeholders like project requestors and marketing managers – can set […]
