ChatGPT recently had a birthday, of sorts. OpenAI opened the innovative software to the public last November, making the artificial intelligence tool a truly precocious one-year-old. Just as other one-year-olds are learning to talk, ChatGPT’s large language model (LLM) becomes more sophisticated with every conversation it has with users. It’s learning and growing much faster […]
Running a content marketing team is, in many ways, a lot like running a restaurant. A well-crafted campaign – or a content menu, if you will – requires thoughtful preparation to make sure your patrons are taken on a dining journey that leaves them satisfied, but not overindulged – perhaps even wishing they had just […]
Once upon a time, there was a lead-generating blog post supported by well-researched facts and engaging writing. Although this might sound like a fairytale, the most effective content uses real data to tell a story. From user surveys and case studies to corporate analytics and government statistics, there’s a lot of great data available in […]
What does AI have to do with storytelling? This was the question that came to mind when I saw the speaker lineup for the Virginia Professional Communicators Spring 2023 Conference, which I had the privilege of attending with my Version A colleagues. (Side note – we won two awards!) At first glance, the three lectures […]
As summer heats up, many of us on the East Coast are headed to the shore to cool down. If you’re a surfer, enjoy watching the pros hang ten, or your kids try boogie boarding, you know catching the perfect wave is all about timing. No matter the season, the same principle applies to content […]
