Authentic Expressions

Authentic Expressions

Don’t Fear Crisis: Prepare Communications Now to Keep Demons at Bay

“Don’t even say something like that! God forbid. Knock on wood.”  How often have we all uttered similar phrases? Almost everyone harbors a niggling fear that by openly discussing the possibility of disaster they’ll somehow call it out of the Universe. In reality, nothing could be further from the truth. Preparing for crisis – particularly […]

How to Become An Expert in Anything: Or, Our Research Philosophy

Wouldn’t it be great if knowledge worked by osmosis? It would be so convenient if you could just absorb information by proximity and become an immediate expert. Unfortunately, it doesn’t quite work that way. Becoming knowledgeable enough about a topic to credibly write about it takes a lot of effort and research – but that’s […]

The A-List: What Stories Inspired Us in August

As writers and storytellers, we’re voracious consumers of narrative in all its forms – from books and podcasts to movies and television. For us, it’s not just an enjoyable way to spend time. We also discover inspiration and lessons we can apply to our own writing.    That’s why, once a month, we’ve started to […]

Music as Muse

For writers, music does more than just set the mood. It can act as the very prompt that carries your creative process. If you’re a fan of Stranger Things, you know how much music can affect the entire tone of a narrative. For fans of a certain generation, all you need to be swept back […]

The Writing Process: It’s NOT What You Imagine

Does this scenario sound familiar? You need to write a short email for a marketing campaign or a quick blog entry for your company’s website. You set aside a short block of time in your day only to wind up staring at a blank page asking yourself, “How has so much time gone by and […]

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