brand marketing

The Future of Brand Marketing Is Here: Meet the Swiss Army Knife of Video

Video is no longer a luxury add-on to your marketing strategy. It’s an increasingly essential component. Why? Consumers prefer it. Sixty-two percent favor video when it comes to learning about new products, and 80% want more product videos. The Version A team is listening. So in this Shareables feature, we’re introducing you to Jess Merritt, […]

Want to Increase Brand Engagement? Start By Telling the RIGHT Story

Every brand faces the same challenge today – how to stand out and be seen in a crowded marketplace where you only have a few seconds to grab people’s attention. That’s why storytelling is so important. We’ve written about the benefits of quality storytelling and even shared some tips in the past, but there’s something […]

Why Brand and Content Marketers Must Prioritize the Human Behind the Screen

“We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It.” This was the headline of a recent article on Content Marketing Institute that instantly spoke to me. The post goes on to explain how brands can’t focus on their why. They need to focus on their customers’ why. And I couldn’t agree […]

Creating Seamless Digital Experiences: The Role of Copy and Design in Navigation, Accessibility, and Engagement

In any digital experience, copy and design are the key elements that guide how users move through, interact with, and respond to content. Users shouldn’t have to guess what a page is about, what action they need to take, or why it matters. Whether it’s a landing page, form, or app, cohesive copy and design […]

Lessons from SNL: How to Keep Your Brand Relevant in Changing Times

A couple of months ago, I devoured every video clip, article, and special related to the 50th anniversary of Saturday Night Live – or as some call it: “The show that hasn’t been funny in years.” SNL has been a core element of my media diet since I was a teenager. They say every fan […]

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