We develop content true to your brand
I’m the sort of person who thrives on constant change, and, wow, did 2025 deliver! Generative AI is seriously changing the shape of work everywhere, and ripples in the economy are fueling the transformation. We’ve seen this happen before, in the late ‘90s and early 2000s, as the internet commercialized and expanded rapidly. It’s too […]
Video is no longer a luxury add-on to your marketing strategy. It’s an increasingly essential component. Why? Consumers prefer it. Sixty-two percent favor video when it comes to learning about new products, and 80% want more product videos. The Version A team is listening. So in this Shareables feature, we’re introducing you to Jess Merritt, […]
Every brand faces the same challenge today – how to stand out and be seen in a crowded marketplace where you only have a few seconds to grab people’s attention. That’s why storytelling is so important. We’ve written about the benefits of quality storytelling and even shared some tips in the past, but there’s something […]
“We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It.” This was the headline of a recent article on Content Marketing Institute that instantly spoke to me. The post goes on to explain how brands can’t focus on their why. They need to focus on their customers’ why. And I couldn’t agree […]
In any digital experience, copy and design are the key elements that guide how users move through, interact with, and respond to content. Users shouldn’t have to guess what a page is about, what action they need to take, or why it matters. Whether it’s a landing page, form, or app, cohesive copy and design […]
