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Marketing is often reduced to a series of disconnected moments: a campaign launch, a product announcement, a thought leadership article, a case study. When teams are moving at top speed – as we often are – it’s easy to forget that these moments need to work together to build brand equity. Brand equity is the […]
Stories are 22 times more memorable than just facts. Memorability is the first step in gaining an edge over the competition. The next step is getting customers to act. Guess what? Storytelling can help with that, too. Nearly one-third of consumers are more likely to buy from a brand when that brand’s stories resonate with […]
As we approach the end of 2025, we’re looking back on the blogs that resonated most with our team at Version A – the ones that sparked conversations, delivered actionable insights, and helped our clients navigate changes in content marketing and brand strategy. We’re re-sharing five posts we’re particularly proud of this year as a […]
AI has been a hot topic among writers and editors this year. The list of “AI tells” started with the em dash and continues to grow. For me, the biggest “tell” is AI slop – the low-quality, AI-produced content that lacks depth, substance, and accuracy. The term applies to all media – video, images, and […]
A change is underway: More people are finding information by asking their favorite AI assistant. That means they’re clicking less often on search results and relying more often on the summaries that generative AI chatbots like Google, ChatGPT, Claude, and others provide. In fact, one study found that organic search traffic dropped anywhere from 18-64% […]
