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I have a confession to make: I work from home, but I don’t work alone. In fact, I haven’t for some time. And I’m not talking about the wonderful team at Version A. I have a new assistant, and its name is AI. Since the public release of ChatGPT and the host of other generative […]
So you’re thinking about using an on-demand content marketing agency to meet some of your production goals. Perhaps you’ve been thinking about this for a while, or maybe you read our blog discussing the benefits of an external partnership – but you’re not sure where to start. Finding the right fit can be a lot […]
Here’s an awesome start to any content marketing manager’s day. You’ve just opened your content calendar and looked with glee at your perfectly planned month. Just the right number of pieces, just the right number of resources. Smooth sailing and clear seas ahead. That’s when your Slack channel goes nuts. Sales needs a last-minute landing […]
The decision to outsource some of your content marketing work isn’t an easy one. If you’re facing an outsized workload, an extra set of hands can be a fast and easy way to get some additional copy out the door. And while sometimes the outcomes meet your expectations, other times, they fall short. Why are […]
Like all major market disruptors, the advent of generative AI took some getting used to, especially for content marketing strategists. Although we’re still in the early stages, AI has undeniable value as a collaborative tool for content creation – when it’s used well. Got a brand in need of extra horsepower? AI can provide the […]
