We develop content true to your brand
Authentic. The word has captured the public’s interest – so much so that Merriam-Webster named it 2023’s Word of the Year as many searched for its *true* meaning. Celebrity culture and social media are behind some of the newfound interest, but a driving factor is the rise of generative AI. Merriam-Webster perfectly captured the connection […]
Like all major market disruptors, the advent of generative AI took some getting used to, especially for content marketing strategists. Although we’re still in the early stages, AI has undeniable value as a collaborative tool for content creation – when it’s used well. Got a brand in need of extra horsepower? AI can provide the […]
ChatGPT recently had a birthday, of sorts. OpenAI opened the innovative software to the public last November, making the artificial intelligence tool a truly precocious one-year-old. Just as other one-year-olds are learning to talk, ChatGPT’s large language model (LLM) becomes more sophisticated with every conversation it has with users. It’s learning and growing much faster […]
What does AI have to do with storytelling? This was the question that came to mind when I saw the speaker lineup for the Virginia Professional Communicators Spring 2023 Conference, which I had the privilege of attending with my Version A colleagues. (Side note – we won two awards!) At first glance, the three lectures […]
