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Every brand faces the same challenge today – how to stand out and be seen in a crowded marketplace where you only have a few seconds to grab people’s attention. That’s why storytelling is so important. We’ve written about the benefits of quality storytelling and even shared some tips in the past, but there’s something […]
How Voice and Visuals Drift – And How to Spot the Signs Early Branding problems don’t usually arrive in dramatic fashion. They tend to creep in slowly. A new campaign launches with a slightly different tone. A webpage gets rewritten. A freelance designer brings in a new style. Over time, these small decisions stack up. […]
“We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It.” This was the headline of a recent article on Content Marketing Institute that instantly spoke to me. The post goes on to explain how brands can’t focus on their why. They need to focus on their customers’ why. And I couldn’t agree […]
In any digital experience, copy and design are the key elements that guide how users move through, interact with, and respond to content. Users shouldn’t have to guess what a page is about, what action they need to take, or why it matters. Whether it’s a landing page, form, or app, cohesive copy and design […]
A couple of months ago, I devoured every video clip, article, and special related to the 50th anniversary of Saturday Night Live – or as some call it: “The show that hasn’t been funny in years.” SNL has been a core element of my media diet since I was a teenager. They say every fan […]
