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The Writing Process: It’s NOT What You Imagine

Heather ScottWriting Tips1 Comment on The Writing Process: It’s NOT What You Imagine

Does this scenario sound familiar? You need to write a short email for a marketing campaign or a quick blog entry for your company’s website. You set aside a short block of time in your day only to wind up staring at a blank page asking yourself, “How has so much time gone by and […]

High-Quality Content Isn’t an Accident; It’s a Process

Diane ThiekeContent Planning1 Comment on High-Quality Content Isn’t an Accident; It’s a Process

It’s a fact of corporate life: Finding the time to write high-caliber copy for blogs, bylined articles, press releases (the list goes on) is exceedingly difficult. Think of all the things coming at you: Emails, projects, reports, meetings. (So. Many. Meetings.) When would you fit it in? The truth is writing is a quiet, time-consuming […]

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