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“Don’t even say something like that! God forbid. Knock on wood.” How often have we all uttered similar phrases? Almost everyone harbors a niggling fear that by openly discussing the possibility of disaster they’ll somehow call it out of the Universe. In reality, nothing could be further from the truth. Preparing for crisis – particularly […]
Wouldn’t it be great if knowledge worked by osmosis? It would be so convenient if you could just absorb information by proximity and become an immediate expert. Unfortunately, it doesn’t quite work that way. Becoming knowledgeable enough about a topic to credibly write about it takes a lot of effort and research – but that’s […]
For writers, music does more than just set the mood. It can act as the very prompt that carries your creative process. If you’re a fan of Stranger Things, you know how much music can affect the entire tone of a narrative. For fans of a certain generation, all you need to be swept back […]
Does this scenario sound familiar? You need to write a short email for a marketing campaign or a quick blog entry for your company’s website. You set aside a short block of time in your day only to wind up staring at a blank page asking yourself, “How has so much time gone by and […]
It’s a fact of corporate life: Finding the time to write high-caliber copy for blogs, bylined articles, press releases (the list goes on) is exceedingly difficult. Think of all the things coming at you: Emails, projects, reports, meetings. (So. Many. Meetings.) When would you fit it in? The truth is writing is a quiet, time-consuming […]
