One of the simplest content marketing tools is also the most powerful: It’s the editorial calendar. Very successful content marketers are more than twice as likely than unsuccessful content marketers to use an editorial calendar (16% versus 7%). I can also tell you from my own experience as a news editor, it makes life a […]
I’m the first to admit I run a tight ship. If you ask my family and friends to describe me, “organized” just about always makes the cut. I go into every day armed with a list of what needs to get done, and it gives me great satisfaction when I can cross each and every […]
At any given moment, do you know what’s in your WIP? Works-in-progress (WIP) represents your overall pending workload. For content marketing managers, it’s the running list of pieces in various stages of completion. With the right strategy in place to manage this process, all your confections can taste like perfection, provided you don’t get lost […]
What is consistency and why does it matter? While every industry has its own answers, across-the-board reliability makes success possible. In the world of content creation, whether it takes the form of blogs, emails, infographics, webpages, or ad copy, effective messaging consistently: While the last bullet paraphrasing Margaret Mead may sound idealistic, it’s actually the […]
Some writers need the routine of retreating to an office every time they work, while others feel inspired by changing locations. Whether it’s piled high with books or neat as a pin, every writer’s workspace is an extension of their creative selves. Video calls give a curated glimpse into our lives: a picture framed on […]
