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ChatGPT recently had a birthday, of sorts. OpenAI opened the innovative software to the public last November, making the artificial intelligence tool a truly precocious one-year-old. Just as other one-year-olds are learning to talk, ChatGPT’s large language model (LLM) becomes more sophisticated with every conversation it has with users. It’s learning and growing much faster […]
We’ve all done Google searches and come across articles that seem like they’re all keywords and no substance, leaving us wondering who they were written for – robots, perhaps? When it comes to digital marketing, content creation is both an art and a science. It’s a constant challenge to produce copy that resonates with human […]
The primrose path of a poem. The scenic drive of a feature article. The information superhighway of a user guide. An effective piece of writing takes the audience from introduction to conclusion with a clear narrative direction. When it comes to content creation for marketing, where the end goal is to build long-term profitable relationships […]
Once upon a time, there was a lead-generating blog post supported by well-researched facts and engaging writing. Although this might sound like a fairytale, the most effective content uses real data to tell a story. From user surveys and case studies to corporate analytics and government statistics, there’s a lot of great data available in […]
What does AI have to do with storytelling? This was the question that came to mind when I saw the speaker lineup for the Virginia Professional Communicators Spring 2023 Conference, which I had the privilege of attending with my Version A colleagues. (Side note – we won two awards!) At first glance, the three lectures […]
