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I’m the sort of person who thrives on constant change, and, wow, did 2025 deliver! Generative AI is seriously changing the shape of work everywhere, and ripples in the economy are fueling the transformation. We’ve seen this happen before, in the late ‘90s and early 2000s, as the internet commercialized and expanded rapidly. It’s too […]
Marketers everywhere are feeling the squeeze. Budgets are shrinking, teams are leaner, and outsourcing dollars are limited. Marketing budgets as a percentage of company budgets have declined to 10.1% compared to 13.8% in 2022, and as a percentage of revenue fell to 7.7%, the lowest level in three years. Yet the demand for fresh, relevant content hasn’t slowed down. If […]
How Voice and Visuals Drift – And How to Spot the Signs Early Branding problems don’t usually arrive in dramatic fashion. They tend to creep in slowly. A new campaign launches with a slightly different tone. A webpage gets rewritten. A freelance designer brings in a new style. Over time, these small decisions stack up. […]
The term efficiency had, shall we say, its moment in the sun earlier this year. And as everyone rushed to streamline their workflows and produce more with less, one question rose to the top of everyone’s mind: What exactly does efficiency mean, anyway? In the fast-paced world of content marketing, efficiency isn’t just about producing […]
In any digital experience, copy and design are the key elements that guide how users move through, interact with, and respond to content. Users shouldn’t have to guess what a page is about, what action they need to take, or why it matters. Whether it’s a landing page, form, or app, cohesive copy and design […]
